The Rise of the Reader - Nick Hutchison

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My boss at the time introduced me to the world of podcasts.

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I was commuting one hour each way, five days a week.

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So I was spending 10 hours a week in the car, just listening to music like every other college kid would.

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And he said to me, Nick, playing the same song or the same radio station for the 500th time is not going to change your life.

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But the right podcast might.

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And so he introduced me to some shows where successful people were being interviewed and you could listen to them for free and they were giving away all of their secrets, which was just so cool for me at the time.

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And after a couple of weeks of listening to these podcasts, I just connected the dots.

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I realized that successful people read and implement books because books condense decades of somebody else's greatest life lessons into days.

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It's like the greatest cheat code that was ever given to us.

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Welcome to The Wayfinder Show with Luis Hernandez, where guests discuss the why and how of making changes that led them down a more authentic path or allow them to level up in some area of their life.

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Our goal is to dig deep and provide not only knowledge, but actionable advice to help you get from where you are to where you want to be.

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Come join us and find the way to your dream life.

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Welcome back to the Wayfinder show.

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I'm your host, Louie Hernandez.

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And today I'm here with a really interesting guest that I'm really excited about.

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He's actually helped our show tremendously.

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And we're going to talk about that.

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His name is Nick Hutchinson and Nick is a founder of an organization called BookThinkers.

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And I'm not even going to attempt to describe them.

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I'm going to let him do it for you.

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But, and then I'll let you guys know a little bit about how he's changed everything up for us and really helped the way finder show get to another level.

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So with that, Nick, welcome to the way finder show.

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Yeah.

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I'm excited to be here before I describe myself.

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Can I actually ask you the first question today, Louie?

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Go for it.

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What's the best book that you read in 2024 so far in 2024?

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Yeah.

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That's how I love to get to know people.

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Great question.

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If you've been reading.

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Thank you.

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You know what?

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I think I, when you say 22, I have a recency bias, right?

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So the one I'm almost done with it, and it's from a guest that you sent our way.

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I no, did you send it our way?

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I think you did.

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Max Lewis?

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Yes.

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Yeah.

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Who is Max Lewis?

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He's awesome.

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Yeah.

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He's incredible.

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I love the guy.

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And we've chatted a couple of times.

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We've had him on the show and he sent me a copy of his book, which the presentation on that is just incredible.

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But I love a good entrepreneur's book.

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Journey story, right?

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Like the shoe dog or the, say, for, from Phil Knight or Sam Walton story, those kind of, so it's great when, he's a relatively unknown entrepreneur, but he is a badass, right?

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And his story is just really inspiring to me.

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Yeah, I think that's probably it of all time, though, it would be the go giver without question.

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Yeah.

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The go giver is one of my favorite books of all time as well.

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I have a fun story about it, which I'll tell you in a minute, but yeah, Bob Berg and John David Mann are just two incredible people.

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And I'm a big fan of that book as well.

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And yeah, Max Lewis, I've had a chance to spend, so no, we don't represent him for podcast booking.

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So we probably didn't make the intro.

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I don't think, but I have spent some time with Max in person and he's a really Yeah.

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I bet.

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Yeah.

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The I'd like to go spend some time with him next time I go to Florida, I'm gonna go check him out.

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But yeah.

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Chatted back and forth.

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Neat.

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What was, so what is your Go Giver story?

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Use.

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Ah, yes.

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So when I was in the process of graduating from college.

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Back in 2015, 2016, I was interviewing with a bunch of businesses in the Boston, Massachusetts area.

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And one of them was this big recruiting company right downtown Boston.

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And I remember as a college kid, taking the elevator up to the 30th floor or something in this huge office building.

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And I had a great interview with this guy and he tried to hire me on the spot and I wasn't ready to commit.

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Yeah, I wanted to feel around and see what other opportunities were there and I noticed his bookshelf behind him.

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And in that period of my life, I had just gotten into books.

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And so I said, Hey, I see a bunch of books.

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What's your favorite?

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And he had a bunch of copies of the go giver.

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So he grabbed one and he slid it across the desk and he said, read this book.

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And when you come back and accept the role, then you can give me my copy back.

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And long story short, I didn't end up accepting that role, but I did end up reading The Go Giver, and I fell in love with Bob Berg and John David Mann, and so fast forward a couple of years, it's now 2017, 2018, and I'm living in Florida, and I look up Bob Berg, and I see that he's living in Florida.

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And so I reached out to him and book thinkers was really tiny at this time.

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So it wasn't like I had a good shot of getting his attention, but I reached out and I said, Hey Bob, I read your book.

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I loved it.

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I'd love to come meet you for a coffee sometime and tell you about the impact it's had on me.

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And he said, yes.

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I was living in Jacksonville.

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He was living in Jupiter.

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And he said, meet me at the Jupiter Dunkin Donuts at 7am.

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And I didn't realize it was like a five hour drive.

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So I got up in the middle of the night, drove all five hours down to see him hung out with Bob for a few hours.

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He's such an amazing, generous person.

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Now, the last piece I'll say about this story, and this is probably the it'll show you who Bob is as a person.

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Over the couple of hours, I told him everything about me and my life and my ambitions and my goals.

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I gave him a ton of details.

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Years later, when I started my podcast, I invited him on and he jumped on and it was like zero time it passed.

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He was referencing names and dates and my goals and all of this.

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detail years later.

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Wow.

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It just shows you how brilliant of a person he is with his note taking or his CR, however he did it.

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I don't know.

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Uhhuh but what a cool guy.

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Yeah, really cool guy.

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I gotta share my Bob Burke story'cause yeah.

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By the time that we, this has come out, I'll already have aired, released our hundredth episode and we're releasing that hundredth episode is with Bob Burke.

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Oh, and it's a dream come true for me.

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'cause when we started the Wayfinder show, I had a list of some people to, that would eventually signal.

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Five success if we had'em on.

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And Bob Berg was at the top of that list for me.

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'cause the book was so significant.

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But I I don't know if it was Twitter or Instagram or something that somebody just put, what's a book you would read over and over?

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And I just put the Go-Giver.

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I read it every year.

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And and somehow he saw that comment and he found me and he's thank you very much.

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And I'm like, oh my God, is this really Bob Berg And I, and he and I'm like, I gotta take my shot, right?

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And I'm like, Hey.

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Big fan.

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Would you come on the Wayfinder show?

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And he, right away, he connects me with this person and we got him on and it's it was incredible.

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Yeah, it was I was such a fan boy, right?

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I'm like a teenage girl meeting Taylor Swift with him, like it was funny, but yeah, that's how I feel about a lot of the people in this space as well.

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That's amazing.

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So tell us about that, man.

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I got to know a little bit about your journey with you, you can go pre book thinkers if you'd like.

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Yeah.

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Like what inspired you first of all who were you prior to book thinkers?

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Yeah, I started book thinkers when I was about 21 22 years old.

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So I'll give you a little bit of context before that.

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When I was growing up, I had great parents, white picket fence household, upper middle class.

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I'm the oldest of four boys.

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We always had food on the table and presents under the Christmas tree.

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And they treated us really well and always supported whatever decisions we made.

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So I had the best childhood.

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I really did.

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And I'm so grateful for that.

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But despite all the opportunities given to me, I never really took full advantage of them.

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So I was always living under my potential, whether it was on the sports field, I played football, I was captain of the wrestling team, but.

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I could have done so much more if I really committed to it.

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Same thing in the classroom.

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I took AP calculus, but I had a 0 percent homework average.

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So that was always my story, like capable, but living under my potential.

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And I could say the same thing about most of my college experience as well.

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I was selected to run my own house painting business, which was an entrepreneurship program at my college.

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And although I made it into the program, I was the lowest performing student two years in a row.

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So always the worst performing out of the best kids, and I didn't go to class.

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I goofed off.

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I negotiated grades with my teachers and but I still wanted to do something with my life, right?

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So I took this internship going into my senior year of college at a local software company, and my boss at the time introduced me to the world of podcasts.

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I was commuting one hour each way five days a week.

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So I was spending 10 hours a week in the car just listening to music like every other college kid would and he said to me Nick Playing the same song or the same radio station for the 500th time is not going to change your life But the right podcast might and so he introduced me to some shows where successful people were being interviewed And you could listen to them for free and they were giving away all of their secrets Which was just so cool for me at the time and after a couple of weeks of listening to these podcasts I just connected the dots.

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I realized that successful people read and implement books You Because books condense decades of somebody else's greatest life lessons into days.

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It's like the greatest cheat code that was ever given to us.

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Yet most people choose The music over the books or the podcasts.

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And so that's when my journey started.

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That's when I fell in love with personal development because the last thing I'll say about this part of my life was that, like I said, I was underachieving in school.

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And so I might show up to a class all cocky and arrogant, but the minute that the real conversation started about money or investing, cause I was in business school, I would shrink into the back of the class.

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And when the conversations would carry out into the hallway with all the best performing students, I would leave and go to the gym or go to the dining hall or go hang out with my buds.

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So when I went back to school, my senior year, after reading a bunch of books on personal finance and investing, I was leading those conversations.

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So my insecurities got turned into areas of competence and confidence.

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And so I just, that's why I fell in love with books.

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Cause I was like, what other areas of my life can I start to improve?

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Yeah, that's amazing.

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I spent this past week with an old friend of mine who from high school, but he went to Yale Law School, and I can see he's incredibly well read, intellectual, all around great guy, but there was a bit of an insecurity that I had.

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I hadn't seen him in two years.

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30 years since high school.

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I'm a little bit older and and i'm thinking and i've watched him.

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He's been on ted and all this stuff He's actually a really fascinating story who should write a book.

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But besides the point he I was intimidated to go hang out with him right thinking after watching him that he's so intellectual and so smart and well read and he's referring to all these things and by now like I've read a Almost all the books and then some that he has and I just found myself being able to hang and as the week went I built my confidence got bigger and bigger and maybe in the next few weeks will announce we're launching some big business venture together, but it made me feel like really Confident as we went and I think that's a lot like your story, right?

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Even in now in my late forties, I still had those insecurities, but then you read and then you go, you put yourself around these people that you were intimidated by before because you didn't do the work and you start to realize, Hey, I can hang.

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And all of a sudden your confidence starts going through the roof, right?

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Pretty, pretty fast, because I'm sure you didn't go in there to show off all the books you read.

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You were just like, Hey, I know my stuff, right?

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Yeah.

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And that's what books give us access to the world's best mentors in every discipline.

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Yeah.

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There's a great Ted talk that I watched speaking of Ted years and years ago Tai Lopez, the famous internet market here in my garage with the Lamborghinis.

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He gave a Ted talk one time where he said to the audience, It's imagine Mother Teresa can teach you about giving back.

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Imagine Arnold Schwarzenegger can teach you about bodybuilding.

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Imagine Steve Jobs can teach you about innovation.

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Like how much would that be worth?

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And people are throwing out crazy numbers.

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And the reality is there are books written by those people and about those people that are available right now.

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We can get access to their best.

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Mentoring right now.

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And yeah, all of us can learn from the world's best people and we can use that information to improve our own decision making in our lives, really.

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Yeah.

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I want to ask you more about your books, but before that, so let's talk a little book thinker.

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So you got into books, right?

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And then how did you create that into a business and describe a little bit about what your business does as well?

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Yeah, sure.

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So I went back to school my senior year and I read a ton of books and then I graduated and I took a full time job with that same software company where I was interning and turned down the go giver opportunity.

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But I always knew that although I could be a high performing employee for somebody else, I knew I always wanted to start my own business.

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So I got together with a couple of my buddies way back then, 2016 ish, 2017, and we were just meeting up on a regular basis.

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Looking for problems to solve because that's what we read.

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That's how you start a business.

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You look for a problem that needs to be solved.

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You provide a solution and that's how you start to build a business.

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That's where the value is in exchange for money.

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And so one of the problems that I started to deal with was that.

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I was reading so much.

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I was having a hard time retaining the information from the books that I had previously read.

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So somebody might say, Hey Nick, I saw you post about thinking grow rich by Napoleon Hill.

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What was your favorite takeaway?

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At a bump into somebody at a family event or something.

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And I'd go, Yeah.

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Huh.

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What was my favorite takeaway?

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I can't even remember.

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So the original idea for book thinkers was actually going to be a platform, a web app, a mobile app, where you could categorize your favorite takeaways from each book.

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And it would set, send you reminders of your favorite notes and stuff like that.

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And I actually took it pretty far.

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We hired A development company out of Argentina.

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We spent tens of thousands of dollars and hundreds of hours of our time trying to build this thing.

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And it totally failed.

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The company that was building it went out of business.

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My friends spent too much money without getting any back.

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So they decided to leave.

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And I was just left with this Instagram page that originally I was using it to build an audience to sell the app into where I was talking about nonfiction books, but the app fell apart and I was just left with an audience of readers.

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Who enjoyed my book reviews and I thought, what can I build this into now?

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Right around the same time, I had a couple of authors knock on my door through the DMS and say, Hey Nick, I'd love to get my book in front of your audience.

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Can you help?

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And I thought, interesting.

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There's another need emerging that I didn't see previously.

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And as I started to work with authors a little bit more, I realized that writing and publishing a book is only half the battle.

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In fact, it's actually much less than half the battle.

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Most of the battle is getting the book out there, getting people to see it, to buy it, to read it, to review it.

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That actually takes a lot more effort than it does to write a good book.

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And so that's when the business was born.

00:15:31.465 --> 00:15:33.125
Now to fast forward until today, right?

00:15:33.585 --> 00:15:40.575
BookThinkers is a marketing agency that helps authors promote and market their books, and I've got about 10 people on the team now.

00:15:40.575 --> 00:15:44.365
We work with hundreds of authors a year, and we do three major things.

00:15:44.674 --> 00:15:53.639
One is short form video production, where we fly out to an author and we help them create You know, good quality professional video that sells their books.

00:15:53.980 --> 00:15:56.460
The second bucket is podcast booking.

00:15:56.750 --> 00:16:02.289
So we'll help authors get in front of the right audiences to promote and market their books and tell their stories.

00:16:02.330 --> 00:16:03.919
And you've been on the receiving end of that.

00:16:03.919 --> 00:16:06.745
We've Placed a lot of great authors in front of your audience.

00:16:07.125 --> 00:16:09.875
And the third bucket is that social media book review piece.

00:16:09.924 --> 00:16:17.784
Now we have hundreds of thousands of followers across our different platforms and with our podcast, and I have a chance to interview and promote their work.

00:16:17.784 --> 00:16:19.695
So that's a little bit about the business.

00:16:20.225 --> 00:16:45.855
Yeah it's really great, and I've had some other authors outside of that you represent, you don't represent, and I've, I see that problem, I ask them, offline, usually how do they go about promoting their book, and they don't know, they've spent so much time getting, getting it to publish and then they hadn't thought this piece through, and nobody's heard of the book, and, what have you, and so I, I know I've sent a couple your way, and I know you're meeting with one of them soon I hope Hopefully you can get their message out there because they're pretty dynamic.

00:16:46.235 --> 00:16:46.884
So yeah.

00:16:47.345 --> 00:16:47.605
Yeah.

00:16:47.605 --> 00:16:50.355
Just like you said, I, just to cap, put a cap on that.

00:16:50.355 --> 00:16:56.865
Like I, I really saw the business need when authors would message me, Hey, can you help promote market my book?

00:16:56.865 --> 00:17:00.105
And I would jump on a call with them and I'd say, Why do you need my help?

00:17:00.105 --> 00:17:06.605
And they would say something like, Nick, I spent 30 years in corporate America learning how to be a great leader.

00:17:07.005 --> 00:17:09.305
And then I retired and everybody said, write a book.

00:17:09.305 --> 00:17:14.265
So I spent three years writing the book and has all my greatest life lessons in there.

00:17:14.634 --> 00:17:17.515
And I put out the book and I can't get anybody to buy it.

00:17:17.795 --> 00:17:20.644
It has millions of dollars of information in it.

00:17:21.005 --> 00:17:24.394
It's available for 15 and nobody wants it.

00:17:25.035 --> 00:17:26.744
And I feel bad for that person.

00:17:26.744 --> 00:17:28.835
Like they're just trying to make the world a better place.

00:17:29.115 --> 00:17:31.015
They've got so much value in there.

00:17:31.335 --> 00:17:34.565
So yeah, the book marketing piece, like it's definitely underserved.

00:17:35.035 --> 00:17:44.134
Yeah, so why why did you go with podcasting and social, the old school way was you just set up like book signings and talks at a bookstore, right?

00:17:44.134 --> 00:17:50.154
Usually or a cafe and go around and, now it seems like podcasts are that, right?

00:17:50.204 --> 00:17:53.825
Did you recognize that early on or was that already happening or what's the deal there?

00:17:54.325 --> 00:17:55.404
Yeah, it's a great question.

00:17:55.444 --> 00:18:06.484
I've tried my hand at dozens of different ways to promote and market books, dozens of different methods and strategies and formats and mediums and a lot of them are great.

00:18:07.904 --> 00:18:10.515
They're competitive and oversaturated.

00:18:10.525 --> 00:18:16.575
So there are thousands of companies that can help you get a billboard in Times Square for 15 seconds.

00:18:16.904 --> 00:18:22.605
There are thousands of companies that can get you traditional media, maybe a guest spot on a Forbes article or something.

00:18:23.015 --> 00:18:37.775
There are thousands of companies that serve that traditional book marketing space, but As I evaluated the landscape, there really aren't that many companies that serve the digital landscape, the new age of marketing, and there's a few reasons why.

00:18:38.285 --> 00:18:46.505
Number one, it's hard to judge success through social media book reviews or podcasting, so a lot of bigger companies, they don't want to touch it.

00:18:46.934 --> 00:18:51.414
And number two, it's a relationship based game, not a transactional game.

00:18:51.785 --> 00:19:07.404
And so it takes a while, like you got to be an insider to Start networking with other great podcasts and to start building relationships with different social media accounts that can promote market books and it's a little bit of a blue ocean to use a business analogy.

00:19:07.404 --> 00:19:08.875
There weren't a lot of people serving it.

00:19:08.875 --> 00:19:10.194
And so I was.

00:19:10.734 --> 00:19:16.694
young enough to have grown up with social media, but old enough to run a business.

00:19:16.714 --> 00:19:20.424
And so I was in a sweet spot to help serving, to start serving these people.

00:19:20.914 --> 00:19:26.535
And even the big publishers, they really don't touch podcasting or social media.

00:19:26.755 --> 00:19:36.464
And so that's where we started to get a lot of clients from was like these bigger, more traditional publishers who just, they weren't in touch with the crazy volatility of social media.

00:19:37.484 --> 00:19:38.144
Interesting.

00:19:38.384 --> 00:19:40.805
Is there any, you said it's difficult to measure.

00:19:41.384 --> 00:19:42.555
success with it.

00:19:42.654 --> 00:19:45.494
Is there any, has that improved at all?

00:19:45.674 --> 00:19:48.795
Can you tell do book sales go up if they go on a certain podcast?

00:19:48.875 --> 00:19:54.095
I'm sure they do in certain podcasts or is there any way though, to be able to track any of that?

00:19:54.615 --> 00:19:55.065
Yeah.

00:19:55.065 --> 00:20:06.105
What's interesting about, so for traditionally published authors, meaning they signed with Penguin or Harper or one of those big publishers, they really have no access to book data.

00:20:06.454 --> 00:20:07.805
At least not in real time.

00:20:07.815 --> 00:20:16.184
So maybe they'll get a monthly report of total number of books sold, but there's no real way to judge a podcast success or a book campaign on social media.

00:20:16.744 --> 00:20:22.474
Whereas with a hybrid or a self published author, they're getting data through Amazon same day.

00:20:22.944 --> 00:20:33.505
And so if a podcast goes live and they see a spike in book sales above their average, then they can attribute that if it's the only campaign going live to the podcast.

00:20:33.525 --> 00:20:34.555
So yeah, absolutely.

00:20:34.555 --> 00:20:38.744
Now as an agency, book thinkers doesn't have access to that data.

00:20:38.765 --> 00:20:39.644
The customer does.

00:20:39.644 --> 00:20:43.214
So we're relying on them to self report, but yeah, absolutely.

00:20:43.315 --> 00:20:50.984
And I released my first book last year called rise of the reader back in November, just to test the water a little bit so I could collect my own data.

00:20:50.984 --> 00:20:57.494
And I was able to follow along and see when podcasts launched, if it created a spike in book sales and they definitely do.

00:20:58.325 --> 00:20:58.894
Interesting.

00:20:59.424 --> 00:21:00.605
Actually let's talk about that.

00:21:00.605 --> 00:21:02.515
Cause I was going to ask you if you've written a book.

00:21:03.750 --> 00:21:03.970
Yeah.

00:21:04.000 --> 00:21:04.230
Yeah.

00:21:04.420 --> 00:21:19.880
So I put out a book last November called the rise of the reader strategies for mastering your reading habits and applying what you learn, because in my community online on Instagram, like we'll do a half a million organic impressions a month with just book content.

00:21:20.230 --> 00:21:22.970
And so that's a lot of people that see the stuff over the years, right?

00:21:22.970 --> 00:21:24.259
Millions and millions of people.

00:21:24.259 --> 00:21:34.674
And over the years, thousands of people have said to me some version of, Hey, Nick, I appreciate All of the book recommendations, but I'm having a hard time applying the information.

00:21:35.095 --> 00:21:35.904
So what's missing?

00:21:35.904 --> 00:21:36.625
I'm reading it.

00:21:36.625 --> 00:21:37.505
I'm all excited.

00:21:37.505 --> 00:21:40.224
I can envision it happening, but then I fail to take action.

00:21:40.835 --> 00:21:45.174
And so that's the problem I set to solve in my book, rise of the reader here.

00:21:45.174 --> 00:21:46.345
I'll hold up a copy.

00:21:46.914 --> 00:21:47.954
There it is right there.

00:21:48.244 --> 00:21:49.335
Oh, okay.

00:21:49.365 --> 00:21:49.585
Yeah.

00:21:50.045 --> 00:21:53.815
So it helps people retain and implement more from the other books that they're reading.

00:21:54.595 --> 00:21:55.025
Okay.

00:21:55.315 --> 00:21:56.984
And what are some of those strategies?

00:21:58.884 --> 00:21:59.744
How long do we have?

00:22:00.295 --> 00:22:03.214
I have so many things to tell people.

00:22:03.525 --> 00:22:09.734
I think the first thing I like to say is we need to be a little bit more intentional about what we read.

00:22:10.204 --> 00:22:13.035
So I think books are a great way to solve problems.

00:22:13.414 --> 00:22:16.115
I think books are a great way to build skills.

00:22:16.444 --> 00:22:19.984
And then satisfy curiosities and expose us to new information.

00:22:20.644 --> 00:22:26.224
But if your why for reading a book is, I saw it on Instagram, that's not strong enough.

00:22:26.684 --> 00:22:33.115
We need to define a problem that we're solving or we need to define a skill that we want to build and why, what is it connected to?

00:22:33.375 --> 00:22:37.295
How is it serving our future self to read and implement this information?

00:22:37.694 --> 00:22:44.789
When you start with a stronger why, Then you'll develop more of an emotional connection to reading and implementing the book.

00:22:44.789 --> 00:22:48.420
And a great framework for this is the smart goal framework.

00:22:48.880 --> 00:22:52.759
We're all familiar with it for goal setting, but we never apply it to the books that we read.

00:22:53.200 --> 00:23:00.730
So let's say that I was going to pick up here, toss out a book, toss out any random bestselling personal development book.

00:23:02.309 --> 00:23:03.220
Tools of Titans.

00:23:03.700 --> 00:23:04.150
Awesome.

00:23:04.720 --> 00:23:06.559
So Tools of Titans details.

00:23:07.349 --> 00:23:14.049
Like a couple hundred of the world's most successful people, tools, tactics, and strategies from the world's most successful people.

00:23:14.420 --> 00:23:18.230
And it has different sections, health, wealth, wisdom, things like that.

00:23:18.680 --> 00:23:23.650
So if I was going to define let's say I'm a fan of Tim Ferriss and I'm thinking of tools of Titans.

00:23:23.910 --> 00:23:26.220
I've heard that there's some great health advice in the book.

00:23:27.279 --> 00:23:30.240
Let's start with a why I'm looking to implement.

00:23:30.565 --> 00:23:33.384
And we'll use the smart goal strategy.

00:23:33.704 --> 00:23:42.234
I'm looking to find and implement at least one new health routine by the end of August or something like that.

00:23:42.244 --> 00:23:43.174
That is specific.

00:23:43.174 --> 00:23:44.894
I know exactly why I'm reading the book.

00:23:44.914 --> 00:23:45.924
It's measurable.

00:23:46.184 --> 00:23:49.714
By the end of the experience, did I implement one new health routine?

00:23:50.184 --> 00:23:51.194
Is it attainable?

00:23:51.204 --> 00:23:51.785
Yes.

00:23:52.025 --> 00:23:54.244
50 pounds or.

00:23:54.575 --> 00:23:58.904
Do a full distance Ironman triathlon, but just find and implement one new health routine.

00:23:59.384 --> 00:24:00.565
Is it relevant to me?

00:24:00.565 --> 00:24:02.224
Am I emotionally connected to it?

00:24:02.505 --> 00:24:03.365
Of course I am.

00:24:03.384 --> 00:24:03.755
Why?

00:24:03.765 --> 00:24:04.904
Let's go a little bit deeper.

00:24:05.134 --> 00:24:14.125
I want to find and implement at least one new health routine from tools of Titans by the end of August, because I want to be able to hike Machu Picchu with my grandkids.

00:24:14.434 --> 00:24:18.664
I want to be at every one of my kids T ball games and actively involved.

00:24:18.835 --> 00:24:21.525
You could go on and on and really get this emotional.

00:24:21.865 --> 00:24:22.384
And then.

00:24:22.644 --> 00:24:28.105
The T in SMART stands for time bound, by the end of August, give yourself a deadline to take action.

00:24:28.585 --> 00:24:36.355
And when you build a SMART goal for each book that you read, not only are you more emotionally connected to it, but you start filtering for the right information.

00:24:36.825 --> 00:24:47.515
So I'll actually write that SMART goal on the inside cover of each book that I read, and I'll review it every time I read another chapter or another 10, 15, 20 pages, because I'm always refreshing.

00:24:47.515 --> 00:24:49.154
What is my goal for this book?

00:24:49.565 --> 00:24:55.375
That way everything else melts away and only the actionable information reveals itself that way.

00:24:55.710 --> 00:25:02.839
You're more likely to implement one of those health goals from Tools of Titans than if you were just reading it because you like Tim Ferriss or something.

00:25:03.349 --> 00:25:05.160
Yeah, that's really good.

00:25:05.230 --> 00:25:10.180
Yeah, one of the reasons why there's a couple books I read every year, we mentioned The Goal Giver.

00:25:10.180 --> 00:25:13.519
I read it over because I just find something new in it every time.

00:25:13.799 --> 00:25:14.529
You just missed it.

00:25:14.529 --> 00:25:17.440
I've read it, I don't know, I've read it like eight or ten times already.

00:25:18.224 --> 00:25:30.134
And still every to this day, I read a simple little book of just 120 pages or 23 pages, whatever the and there's always something new in there that I catch and then you start to implement and really focus on it throughout the year.

00:25:30.134 --> 00:25:31.825
So I like what you're saying.

00:25:31.825 --> 00:25:36.845
Once you start, you catch it and you start implementing it and you have a big why behind it and everything.

00:25:36.845 --> 00:25:38.454
It's, it really sticks, right?

00:25:39.224 --> 00:25:39.755
Yeah.

00:25:39.835 --> 00:25:42.585
And next time you read The Go Giver, set a smart goal.

00:25:42.585 --> 00:25:50.654
Like I'm looking to find and implement, something related to the law of reciprocity by the end of August or whatever the case is.

00:25:50.714 --> 00:25:51.875
Play around with it a little bit.

00:25:52.224 --> 00:25:52.575
Yeah.

00:25:52.734 --> 00:25:53.605
No, that's a great tip.

00:25:54.184 --> 00:25:54.525
Cool.

00:25:54.815 --> 00:25:58.595
Do you have any favorite authors in general that you'd like to read their stuff?

00:25:59.174 --> 00:26:00.484
If they come out, you're going to pick it up.

00:26:00.964 --> 00:26:03.045
Yeah, there, there are a number of them.

00:26:03.075 --> 00:26:04.744
I love Ryan holiday.

00:26:04.974 --> 00:26:05.365
Yeah.

00:26:05.765 --> 00:26:17.615
And although I'm one or two books behind on the stoic virtue series right now, I've read at least 10 Ryan holiday books and I'm a big fan of his writing style and stoic philosophy in general.

00:26:18.005 --> 00:26:19.555
I'm a really big fan of Robert Green.

00:26:19.970 --> 00:26:20.150
Huh.

00:26:20.170 --> 00:26:22.509
48 Laws of Power and all of his other books.

00:26:22.509 --> 00:26:24.559
I think Robert Greene is a brilliant writer.

00:26:24.819 --> 00:26:26.140
I love Tim Ferriss.

00:26:26.190 --> 00:26:32.680
The four hour work week specifically had such an amazing, incredible impact on my life.

00:26:32.930 --> 00:26:33.200
Yeah.

00:26:33.289 --> 00:26:35.259
So those are some of my favorites right there.

00:26:35.259 --> 00:26:35.900
What about you?

00:26:36.400 --> 00:26:37.230
Same man.

00:26:37.230 --> 00:26:42.974
I think I would definitely put Ryan Holiday, if whatever he writes, I'll pick up, I like biographies a lot.

00:26:42.974 --> 00:26:48.234
So whatever Walter Isaacson writes, I love, he's my favorite biographer by far.

00:26:48.285 --> 00:26:49.884
That guy's incredible, I don't know.

00:26:49.884 --> 00:26:50.464
I'm joined.

00:26:51.434 --> 00:26:55.525
We joined it back at me, man, and he kept me off guard, but those are two.

00:26:55.684 --> 00:26:55.964
Yeah.

00:26:56.265 --> 00:26:57.105
I really like a lot.

00:26:57.795 --> 00:27:00.144
Yeah, I'll throw out a couple of others for people.

00:27:00.414 --> 00:27:03.025
I love Darren Hardy and the compound effect.

00:27:03.414 --> 00:27:06.454
Darren Hardy has a very clear, actionable writing style.

00:27:06.984 --> 00:27:08.884
And he wrote The Power of Habit too, right?

00:27:08.904 --> 00:27:09.404
Was that him?

00:27:09.964 --> 00:27:11.255
That was Charles Duhigg.

00:27:11.335 --> 00:27:12.295
Oh, Duhigg, my bad.

00:27:12.295 --> 00:27:12.515
Yeah.

00:27:12.515 --> 00:27:12.994
Cause they were similar.

00:27:13.065 --> 00:27:13.285
Yeah.

00:27:13.384 --> 00:27:13.565
Yeah.

00:27:13.625 --> 00:27:13.994
Yeah.

00:27:14.015 --> 00:27:15.174
Very similar though.

00:27:15.315 --> 00:27:20.404
When Atomic Habits and the Slight Edge, those two books, they're all in the same bucket, but they're all, You know what?

00:27:20.404 --> 00:27:25.384
I love to do is I love to pick up a subject like habits and then go really deep on it.

00:27:25.444 --> 00:27:29.865
Read four or five books on the same subject, even if it's slightly repetitive.

00:27:30.154 --> 00:27:33.224
We have to remember that repetition leads to retention.

00:27:33.404 --> 00:27:38.384
So if you go really deep on a subject and you truly understand it, the likelihood that you'll remember it.

00:27:38.674 --> 00:27:40.035
Goes up, which is a good thing.

00:27:41.154 --> 00:27:44.634
Any so obviously big into the self help self development books.

00:27:45.055 --> 00:27:47.704
What other genres do you like, or do you just stick to that?

00:27:48.204 --> 00:27:55.565
Under the genres of like personal development and self help, I read a lot of business, I read a lot of philosophy.

00:27:55.825 --> 00:27:57.545
I read a lot of psychology.

00:27:57.934 --> 00:28:04.865
I read a lot about personal finance and investing habits, which I guess falls under psych, psychology a little bit.

00:28:06.299 --> 00:28:07.480
I love those subjects.

00:28:07.519 --> 00:28:12.299
I don't read much historical nonfiction.

00:28:12.319 --> 00:28:14.589
I don't read much fiction at all.

00:28:14.589 --> 00:28:19.480
Every year I read a couple of fiction books, I just haven't branched into that world yet.

00:28:19.480 --> 00:28:20.019
What about you?

00:28:21.089 --> 00:28:21.819
Yeah, same.

00:28:21.819 --> 00:28:23.039
I keep trying every year.

00:28:23.220 --> 00:28:34.210
I'd say, I've been reading so much of this nonfiction self development stuff that I try to pick up a fiction book every once in a while just to do it and it's become harder and harder as I get older.

00:28:34.210 --> 00:28:35.279
I feel like I'm wasting my time.

00:28:35.349 --> 00:28:37.734
But I do I do think there's real value in it.

00:28:39.244 --> 00:28:39.904
For sure.

00:28:39.954 --> 00:28:42.045
We had a, was it Charles Spinoza.

00:28:42.365 --> 00:28:43.365
Did you send him our way?

00:28:43.674 --> 00:28:43.845
I did.

00:28:43.984 --> 00:28:44.305
Yeah.

00:28:44.535 --> 00:28:44.835
Yeah.

00:28:44.835 --> 00:28:52.355
He, I love the conversation that we had about the humanities and how you can learn about leadership and business and all that through it.

00:28:52.734 --> 00:28:58.355
And it got me more interested to want to go back and read some again and maybe just view it through that lens.

00:28:58.384 --> 00:29:11.315
Cause I do think when you get the stories, I think that's why, Books like The Go Giver and like Rich Dad, Poor Dad or The Alchemist, those fables are fiction books, but they teach these morals, that are just great.

00:29:11.494 --> 00:29:13.125
And and they stick better that way.

00:29:13.394 --> 00:29:14.085
Yeah, they do.

00:29:14.115 --> 00:29:15.734
I love the alchemist.

00:29:15.785 --> 00:29:22.704
I'll yeah, that's a book that I read every single year and I'll tell you an interesting reflection and this may be obvious to people.

00:29:22.744 --> 00:29:23.954
This may be obvious to you.

00:29:23.954 --> 00:29:28.815
It may be obvious to people in the audience, but I've probably read the alchemist like five or six times.

00:29:28.815 --> 00:29:34.714
And this most recent time I was thinking about alchemy as personal development.

00:29:34.744 --> 00:29:38.224
And I was thinking about the raw materials as like our reality.

00:29:38.535 --> 00:29:40.075
So you take any random metal.

00:29:41.505 --> 00:29:44.894
Take any random life circumstance or situation or business opportunity.

00:29:45.214 --> 00:29:46.494
And it's an alchemist.

00:29:46.714 --> 00:29:52.674
Somebody with a personal development mindset that can mold their surroundings into abundance.

00:29:53.025 --> 00:29:55.065
And I never thought about it that way.

00:29:55.295 --> 00:29:57.384
But anyway, that was my takeaway this time.

00:29:57.934 --> 00:29:58.545
That's awesome.

00:29:59.115 --> 00:30:00.724
Yeah, that's a classic, right?

00:30:00.775 --> 00:30:04.035
And just about everybody's read that probably in high school or something, right?

00:30:04.035 --> 00:30:05.815
And I've read it a few times too.

00:30:06.105 --> 00:30:08.474
But, yeah, I should add it to my annual reader list.

00:30:09.035 --> 00:30:09.275
Just in case.

00:30:09.275 --> 00:30:09.744
Yeah.

00:30:10.244 --> 00:30:11.634
So you've written a book.

00:30:11.835 --> 00:30:12.345
You read a lot.

00:30:12.355 --> 00:30:13.545
How much reading do you do?

00:30:13.565 --> 00:30:14.944
About how much, would you say?

00:30:15.884 --> 00:30:18.545
About two books a week, two books a week.

00:30:18.545 --> 00:30:18.815
Wow.

00:30:18.815 --> 00:30:19.105
Yeah.

00:30:19.105 --> 00:30:25.315
For anybody in the audience, who's rolling their eyes, like I, it's my full time job, I get paid to read and promote books.

00:30:25.365 --> 00:30:27.934
So I read about two books a week right now.

00:30:29.365 --> 00:30:30.904
You got a very enviable job.

00:30:31.244 --> 00:30:33.634
And do you actually read it or you listen to them?

00:30:34.134 --> 00:30:38.315
Both I prefer reading, but audible.

00:30:38.994 --> 00:30:44.984
So there's a fact that we, that I'll state, which is that.

00:30:45.980 --> 00:30:49.519
80 percent of the inputs to our brain are visual.

00:30:50.099 --> 00:31:11.355
So by default, if we're only listening to something and we're multitasking because we're driving or we're at the gym or we're doing chores or whatever, the likelihood that we retain and actually implement the information goes way down if we're just listening, which is why I prefer to read a physical paper book.

00:31:11.365 --> 00:31:13.184
It's an act of monotasking.

00:31:13.204 --> 00:31:16.974
It's fully focusing on one thing at the expense of everything else.

00:31:16.974 --> 00:31:20.714
That's the best way that we will develop a relationship with information.

00:31:21.174 --> 00:31:24.744
But man, Audible is just so incredibly convenient, isn't it?

00:31:26.025 --> 00:31:30.825
And sometimes, there's some books that I feel are meant to be listened to than read.

00:31:31.005 --> 00:31:35.414
For example, I don't know if what's his name Matthew McConaughey, Green Lights.

00:31:35.644 --> 00:31:37.134
Yeah, that was a great audiobook.

00:31:37.404 --> 00:31:39.914
Oh my god, you can't read, I mean you can read it too.

00:31:40.484 --> 00:31:42.615
Go ahead and read it, but you have to listen to it.

00:31:43.704 --> 00:31:44.356
Yeah, I agree.

00:31:44.356 --> 00:31:45.204
It's so well done.

00:31:45.484 --> 00:31:46.115
I agree.

00:31:46.234 --> 00:31:50.934
I have Like Will by Will Smith, same thing, he narrates an amazing book.

00:31:51.444 --> 00:31:59.924
And I also like listening to biographies, so all of Walter Isaacson's books, I listen to them and I really enjoy because it plays like a movie in your head a little bit.

00:31:59.944 --> 00:32:00.285
Yeah.

00:32:00.615 --> 00:32:07.394
And when the the author reads it in their voice, there's a, there's something about like you feel like they're talking to you, right?

00:32:07.734 --> 00:32:10.654
So it's, I don't know, like I thought Matthew McConaughey.

00:32:10.990 --> 00:32:19.950
Was reading his book to me, or there's one I like with Dina Castor, the former Olympic Olympic marathoner that I, I would read every time I listened to it.

00:32:19.950 --> 00:32:28.680
Actually, I read it first and I listened to it before when I'm in the taper phase of a marathon and I just feel it, she's talking to me like, yeah.

00:32:28.680 --> 00:32:30.630
All right, Louie, go, be tough.

00:32:30.769 --> 00:32:33.410
When you get to this mile, all this stuff, like it, it's cool.

00:32:33.769 --> 00:32:34.009
Yeah.

00:32:34.029 --> 00:32:34.279
Yeah.

00:32:34.279 --> 00:32:34.900
A little bit.

00:32:34.950 --> 00:32:37.200
I feel that way too with David Goggins.

00:32:37.200 --> 00:32:44.720
I'll normally listen to Can't Hurt Me and the Reflections Between Chapters, which he's actually, doing the Q and a and yeah.

00:32:45.384 --> 00:32:47.474
He always kicks my butt, which is nice.

00:32:47.775 --> 00:32:48.224
Yeah.

00:32:48.224 --> 00:32:49.335
You want to get pumped.

00:32:51.115 --> 00:32:54.045
Did you read the one that put him on the map by Jesse Itzler?

00:32:54.045 --> 00:32:54.545
What was it called?

00:32:54.555 --> 00:32:55.174
Living with a seal.

00:32:55.174 --> 00:32:55.615
Yeah.

00:32:55.855 --> 00:32:56.835
Living with a seal.

00:32:56.835 --> 00:32:57.154
Yeah.

00:32:57.154 --> 00:33:01.444
And that's an amazing audio book because Jesse is so good at telling stories.

00:33:01.454 --> 00:33:01.805
Yeah.

00:33:01.924 --> 00:33:06.404
That's a guy, by the way, talking about, he writes anything I'll listen, I'll read it, yeah.

00:33:06.424 --> 00:33:06.914
Me too.

00:33:07.285 --> 00:33:14.474
Yeah, I also identify her because we're about the same age kind of same era, you know Definitely not the same net worth yet.

00:33:14.654 --> 00:33:15.355
I'm coming for you.

00:33:15.355 --> 00:33:18.750
Just but yeah, I get it Yeah, Jesse's awesome.

00:33:18.779 --> 00:33:24.509
One of my, one of my best friends here at home, he did one of those hell on the hill events with Jesse.

00:33:24.619 --> 00:33:25.150
Oh yeah.

00:33:25.220 --> 00:33:26.650
I've been thinking of doing that one year.

00:33:26.849 --> 00:33:27.099
Yeah.

00:33:27.700 --> 00:33:28.170
That's cool.

00:33:28.569 --> 00:33:29.670
I might sign up for one too.

00:33:29.680 --> 00:33:30.660
Maybe we'll go together.

00:33:30.809 --> 00:33:31.710
That'd be cool, man.

00:33:31.839 --> 00:33:32.289
Yeah.

00:33:32.380 --> 00:33:34.269
What what year are you thinking of doing next year?

00:33:35.140 --> 00:33:35.710
I don't know.

00:33:35.710 --> 00:33:38.809
I'm I'll tell you what I just got into endurance sports.

00:33:38.819 --> 00:33:45.279
I just did my first sprint triathlon and I have a spark race in two weeks and I have another sprint triathlon in September.

00:33:45.279 --> 00:33:47.140
So I'm like just getting into it.

00:33:47.140 --> 00:33:50.920
I've always been in the gym, but now I'm getting my cardio up there.

00:33:51.224 --> 00:34:03.904
Do you find that reading all of these books somehow leads you, if you weren't on that path of physical fitness and in particular endurance, I think there's just a different type of mental toughness that comes with it.

00:34:04.315 --> 00:34:16.744
And I notice people, it sounds like we read a lot of the same kind of books and I don't know which comes first, it's a chicken and egg theory, but somehow people get back to him, whether it's biking or cycling or mountain climbing or whatever, right?

00:34:16.755 --> 00:34:17.375
Tries.

00:34:17.735 --> 00:34:21.295
That goes, do you agree that there's some kind of correlation there?

00:34:22.144 --> 00:34:23.784
Yes, I do agree.

00:34:24.094 --> 00:34:26.585
I have always been an athlete.

00:34:26.635 --> 00:34:30.514
I've always played basketball and I've been in the gym weightlifting.

00:34:30.514 --> 00:34:31.835
That's what I've always enjoyed.

00:34:32.425 --> 00:34:40.164
I've never enjoyed endurance sports, but we just had James Lawrence, the iron cowboy on our podcast, and he got me all amped up.

00:34:40.164 --> 00:34:47.715
And then I watched his documentary and About a hundred full distance triathlons and a hundred days, like crazy.

00:34:48.065 --> 00:34:50.184
And we've worked with a few other people like that.

00:34:50.184 --> 00:34:57.985
We've got this guy, Steven Pivnick, who wrote a book called built to finish, and he didn't get into Ironman triathlons until he was in his forties.

00:34:57.985 --> 00:35:01.195
And now he's in his fifties and he travels all over the world to do them.

00:35:01.195 --> 00:35:05.985
And he competed in Kona and I just, yeah, those things get me off the couch and they get me moving.

00:35:05.985 --> 00:35:09.184
So I think that the books led me to endurance sports.

00:35:09.184 --> 00:35:09.844
Absolutely.

00:35:10.065 --> 00:35:11.164
Yeah, it's amazing, right?

00:35:11.445 --> 00:35:13.905
Yeah, we got to get you out to Colorado, man.

00:35:14.125 --> 00:35:15.364
It's like the lifestyle here.

00:35:15.375 --> 00:35:18.005
Just read these and do all this endurance stuff.

00:35:18.255 --> 00:35:19.324
Funny story about that.

00:35:19.324 --> 00:35:24.635
I was actually in Vail all week with a friend I was telling you about planning out this business and we went to this diner.

00:35:25.730 --> 00:35:34.510
And and we had lunch with these two ladies about the business and the and the waiter, the owner of the restaurant comes over, he's an older gentleman, very successful place.

00:35:34.510 --> 00:35:35.739
And then before you know it, they're crowded.

00:35:35.900 --> 00:35:43.579
And like those two ladies, because they're from Vail, they know like everybody there and they're all coming and talking about, what do you know, what do you think they're talking about?

00:35:43.920 --> 00:35:52.550
This race, that they're running this race or, whether it was biking or cycling, they were all talking about their personal best that they're doing like in their sixties and seventies.

00:35:52.824 --> 00:35:55.114
Like kicking butt, podiuming, right?

00:35:55.144 --> 00:35:55.925
And then yeah.

00:35:55.925 --> 00:36:00.655
And I read about this person doing that, it's just a conversation that kind of melds together like that.

00:36:00.664 --> 00:36:01.235
It's funny.

00:36:01.235 --> 00:36:01.414
Yeah.

00:36:01.795 --> 00:36:02.255
Yeah.

00:36:02.394 --> 00:36:03.864
It's such a good world.

00:36:03.914 --> 00:36:05.494
And I, by the way, I love Colorado.

00:36:05.494 --> 00:36:09.235
My best friend, my cousin Con and he lives down in Colorado Springs.

00:36:09.344 --> 00:36:09.744
Oh yeah.

00:36:09.775 --> 00:36:11.655
And I was there a month ago.

00:36:11.655 --> 00:36:13.974
So had we linked, I would have linked up with you.

00:36:13.974 --> 00:36:15.775
We had a lot of time to kill one of the days.

00:36:16.130 --> 00:36:16.679
Oh, man.

00:36:16.699 --> 00:36:17.889
Next time, now you know.

00:36:18.599 --> 00:36:18.969
Yeah.

00:36:19.010 --> 00:36:19.230
Yeah.

00:36:19.230 --> 00:36:19.670
It's true.

00:36:20.079 --> 00:36:20.800
It would be an honor.

00:36:20.800 --> 00:36:22.409
I'd be happy to host you.

00:36:22.909 --> 00:36:23.869
All other books.

00:36:23.869 --> 00:36:27.219
Let's say, you've named a lot of big names that we both know.

00:36:27.619 --> 00:36:32.239
I'd like to know some, maybe, of your guests who aren't as well known.

00:36:32.480 --> 00:36:34.670
You got some, not your guests, your clients.

00:36:34.679 --> 00:36:40.170
You've also got some really, I've seen your clientele, and there's some big ones there too.

00:36:40.179 --> 00:36:41.940
But, that we need to read.

00:36:42.130 --> 00:36:47.599
Like we started with Max Lewis, I think people will know who Max Lewis is, but maybe not yet.

00:36:47.619 --> 00:36:49.269
Who are those people up and coming?

00:36:49.835 --> 00:36:52.434
Yeah I love people that are up and coming.

00:36:52.574 --> 00:36:53.755
Just like you highlighted.

00:36:54.135 --> 00:36:56.344
I think I'll give a couple of different categories.

00:36:56.684 --> 00:36:59.554
So one of my buddies, his name is Chris Paniotto.

00:37:00.054 --> 00:37:04.775
He wrote a book called capitalize your finances and it's very based.

00:37:05.369 --> 00:37:09.530
Very basic personal finance literacy.

00:37:10.030 --> 00:37:13.519
Money coming in, money going out, the money that's between those two things.

00:37:13.519 --> 00:37:14.400
What do you do with it?

00:37:14.420 --> 00:37:16.110
How do you manage your own finances?

00:37:16.110 --> 00:37:17.070
It's fun.

00:37:17.070 --> 00:37:18.010
It's uplifting.

00:37:18.010 --> 00:37:18.880
It's easy.

00:37:19.190 --> 00:37:24.320
And he's in his early thirties and I, he's got a long runway ahead of him and he's going to keep kicking butt.

00:37:24.784 --> 00:37:27.815
So in the personal finance world, I recommend that.

00:37:28.175 --> 00:37:32.155
I just mentioned another one in kind of the fitness world, which is Steven Pivnick.

00:37:32.514 --> 00:37:34.534
He just wrote that book built to finish.

00:37:34.864 --> 00:37:41.795
He was a very successful tech CEO, exited a company for a lot of money and now he's into endurance sports.

00:37:41.804 --> 00:37:43.385
So there's good business lessons.

00:37:43.929 --> 00:37:45.210
About business endurance.

00:37:45.210 --> 00:37:48.400
And then there's good lessons about fitness endurance as well.

00:37:48.409 --> 00:37:56.820
A lot of marathons, a lot of full distance Ironman triathlons, and he's only just started producing content, but I think he's in it for the long haul.

00:37:56.820 --> 00:37:58.340
And I really enjoy his work.

00:37:58.840 --> 00:38:02.460
In the business world as well, read Tyleston.

00:38:02.900 --> 00:38:05.550
He just put out a book called grid, grid it done.

00:38:05.610 --> 00:38:09.269
We think about entrepreneurship as startup culture.

00:38:09.329 --> 00:38:12.820
You got to start your own business from scratch in your garage, right?

00:38:12.820 --> 00:38:15.170
Steve and Steve or bill or something like that.

00:38:15.630 --> 00:38:17.480
And that's not always the case.

00:38:17.500 --> 00:38:17.969
There's this.

00:38:18.369 --> 00:38:23.300
Silver tsunami of baby boomers retiring and they don't have anybody to give their businesses to.

00:38:23.300 --> 00:38:36.335
And yeah, Reid Tyleston wrote an entire book about entrepreneurship through acquisition, buying up these businesses at a big discount that already have the infrastructure in place and they just need to be updated.

00:38:36.494 --> 00:38:40.244
They're already profitable and you can use government back loans to buy them.

00:38:40.534 --> 00:38:46.275
And so he's only just started his journey of creating content as well, but I'm a really big fan of his.

00:38:46.284 --> 00:38:48.295
So those are a couple to name a few.

00:38:48.655 --> 00:38:49.014
Yeah.

00:38:49.364 --> 00:38:52.474
And I got to thank you again, because Reed is somebody that we had on the show.

00:38:52.574 --> 00:38:53.295
Thanks to you.

00:38:53.664 --> 00:38:54.764
And you're absolutely right.

00:38:54.775 --> 00:38:56.074
He's incredibly impressive.

00:38:56.074 --> 00:38:59.034
And that is a great concept that is catching steam.

00:38:59.034 --> 00:39:03.175
Now you're starting to see a few more people and influencers coming out in that space.

00:39:03.724 --> 00:39:04.364
About buying them.

00:39:04.364 --> 00:39:16.114
I think he what made him stand out from some of the others was he focuses specifically on Existing franchises which is even better because these are multi generational time proven systems that you're buying.

00:39:16.114 --> 00:39:20.394
So the risk really goes down So yeah He's a smart guy.

00:39:20.405 --> 00:39:25.684
And we've worked with and interviewed some incredible people like Cardone and PBD.

00:39:25.755 --> 00:39:31.465
And we've had Hormozy and Ryan Holiday and Robert Green and all of those people.

00:39:31.465 --> 00:39:33.385
And they're all amazing in their own right.

00:39:33.744 --> 00:39:35.324
But I'll tell you my favorite guest.

00:39:35.695 --> 00:39:38.934
He's been on our show three times and we've done some work with him.

00:39:39.614 --> 00:39:40.824
Steven Pressfield.

00:39:41.065 --> 00:39:42.434
Have you read any of his books?

00:39:42.675 --> 00:39:43.855
Why does that ring a bell?

00:39:43.894 --> 00:39:44.795
Could you tell me?

00:39:45.250 --> 00:39:47.349
Probably the War of Art is his best.

00:39:47.489 --> 00:39:49.789
Yeah, I haven't read it, but I have it on my list.

00:39:50.420 --> 00:39:52.889
Yeah, it's all about overcoming resistance.

00:39:52.909 --> 00:39:58.670
Why do we wake up with all the motivation in the world, but still snooze that alarm clock and not get out of bed?

00:39:58.670 --> 00:39:59.829
And how do you overcome it?

00:39:59.829 --> 00:40:03.010
So that's what, he's written a lot of books, fiction and non fiction.

00:40:03.429 --> 00:40:06.989
But man, you know what, my most recent interview with him, he's 80 years old.

00:40:07.849 --> 00:40:17.480
And one of the reasons I like him is the people that I look up to, like Tim Ferriss or Ryan Holliday or even Joe Rogan, who do they look up to?

00:40:17.500 --> 00:40:19.440
They look up to Steven Pressfield.

00:40:20.355 --> 00:40:23.485
And Steven Pressfield is just the nicest guy on the planet.

00:40:23.485 --> 00:40:29.905
I had a chance to film some content earlier last year at his house in Malibu and he's had it since I was born.

00:40:30.534 --> 00:40:34.664
It's just such a beautiful property, him and his partner, just so incredibly kind.

00:40:35.054 --> 00:40:41.324
And I asked him about, Like, why do people in my generation, why can we not delay gratification?

00:40:41.664 --> 00:40:43.835
Why do we need things today?

00:40:44.005 --> 00:40:48.114
Why do we need to make money today and become famous today and get a million views today?

00:40:48.554 --> 00:40:51.315
And he just talked about how it was for him growing up.

00:40:51.324 --> 00:40:56.235
He wrote for 35 years before making a dollar from his writing.

00:40:56.639 --> 00:40:57.090
Wow.

00:40:58.000 --> 00:41:03.389
And it made me question am I willing to do the work I'm doing right now for 35 years if I wasn't going to get paid?

00:41:03.440 --> 00:41:04.800
Is that how much I love it?

00:41:04.800 --> 00:41:09.869
Because that's what it takes for a real professional to sell millions and millions of books.

00:41:10.199 --> 00:41:10.469
Yeah.

00:41:10.480 --> 00:41:13.409
So it's just cool to learn from somebody like that.

00:41:13.429 --> 00:41:15.960
And I love to see that he's still doing it at 80 years old.

00:41:16.324 --> 00:41:17.144
Yeah, totally.

00:41:17.724 --> 00:41:19.894
It's something that's been on my mind a lot.

00:41:19.905 --> 00:41:24.885
I was on a podcast the other day and I was asked, what is it, what inspires me?

00:41:24.914 --> 00:41:43.699
Like, why do I do what I, and I thought I want to be able to make sure that our future generations, my, my generation, My lineages, future generations, and others, communities I come from that were underprivileged and had to get out of that survival mode at first, would be able to pursue a passion so deeply that they could do that, right?

00:41:43.739 --> 00:41:46.510
Because it takes a lot of privilege to be able to do that, right?

00:41:46.510 --> 00:41:51.050
To really just not make any money for 35 years off of a passion.

00:41:51.349 --> 00:41:52.309
But just pursue it.

00:41:52.309 --> 00:41:54.260
And you reach true mastery that way.

00:41:54.260 --> 00:42:13.760
And, you can produce transcendental work, but like it'd be, wouldn't it be great if we can provide enough so that our kids can like change, the way the world works for the better because through their work, not just trying to figure out, Hey, how to just, survive or what have you, or just make good money or all that.

00:42:14.190 --> 00:42:14.460
Yeah.

00:42:14.489 --> 00:42:14.800
Yeah.

00:42:14.800 --> 00:42:17.170
I'm motivated by that in a similar way.

00:42:17.210 --> 00:42:19.699
My wife and I are expecting our first baby in October.

00:42:20.460 --> 00:42:21.340
Congratulations.

00:42:21.739 --> 00:42:22.050
Quick.

00:42:22.050 --> 00:42:22.269
Yeah.

00:42:22.269 --> 00:42:22.730
Thank you.

00:42:22.829 --> 00:42:23.239
I love it.

00:42:23.239 --> 00:42:24.480
Do you know what you're having?

00:42:24.559 --> 00:42:24.809
Yeah.

00:42:24.809 --> 00:42:25.150
Two.

00:42:25.159 --> 00:42:33.789
I have two teenage girls now, so we're almost an empty nester, which I know we're running a long time, but I actually did write another non related question.

00:42:34.210 --> 00:42:35.400
I've got some time.

00:42:35.400 --> 00:42:35.869
Hit me.

00:42:36.210 --> 00:42:36.699
Thank you.

00:42:36.960 --> 00:42:38.460
You've been a digital nomad.

00:42:38.469 --> 00:42:38.530
Thank you.

00:42:39.025 --> 00:42:39.594
Yes.

00:42:40.195 --> 00:42:40.505
Yeah.

00:42:40.505 --> 00:42:41.914
Can you talk a little bit about that?

00:42:41.914 --> 00:42:43.675
Give some advice as to how to go about it.

00:42:43.684 --> 00:42:47.664
My wife and I, we're looking at becoming empty nesters in the next three years.

00:42:47.664 --> 00:42:54.744
Our youngest is going to be graduating high school in three years and, we're hoping to kick her out of the house and have the freedom to go travel the world.

00:42:54.744 --> 00:43:02.284
Which will be the first time in our lives that, we weren't able to do this in our twenties or, in our teens and now we're starting to plan for that and it's becoming real.

00:43:02.295 --> 00:43:04.804
Love to get your experience, your advice.

00:43:05.239 --> 00:43:05.679
All that.

00:43:05.909 --> 00:43:10.380
Yeah, I'll start with a book recommendation slash story and then I'll jump into it.

00:43:10.380 --> 00:43:17.340
Because I'm a big fan of Tim Ferriss and I follow Tim and I listen to his podcasts and I pay attention to what he pays attention to.

00:43:17.789 --> 00:43:22.210
At one point I stumbled across a book called Vagabonding by Rolf Potts.

00:43:22.210 --> 00:43:28.099
Now, Rolf is not up and coming, but this is a little known book.

00:43:28.110 --> 00:43:30.420
So most people probably haven't heard of it before.

00:43:30.429 --> 00:43:37.744
And the subtitle is something like, The Uncommon Art of Long Term World Travel, something like that.

00:43:38.054 --> 00:43:43.980
And I heard Tim mention that During a lot of his travels, he only kept a couple things with him consistently.

00:43:43.980 --> 00:43:45.400
And one was a copy of that book.

00:43:45.400 --> 00:43:49.780
So I bought it back in 2016, 2017.

00:43:49.780 --> 00:43:57.389
And it talked about how in America, in the West, we have this view that travel is reserved for the rich and famous, right?

00:43:57.420 --> 00:44:02.849
And that at most the average American family can maybe take a week off once a year.

00:44:03.215 --> 00:44:08.105
And you blow all your money on some all inclusive resort, in the Caribbean or something.

00:44:08.465 --> 00:44:09.925
And that's what we all think of.

00:44:09.925 --> 00:44:11.614
You have to apply for time off, whatever.

00:44:12.125 --> 00:44:18.235
But Rolf proposes a different version of traveling, and it's a travel with a personal development focus.

00:44:18.244 --> 00:44:22.400
Like he says, you can discover whole new continents within yourself.

00:44:22.780 --> 00:44:36.460
If you look at travel through his lens and he has lines in the book, like the slow nuanced experience of one country is better than the fast superficial experience of a dozen, like different things like that.

00:44:37.269 --> 00:44:49.179
So I decided to go on my first trip, my first solo travel trip back around that same time I booked five weeks in Buenos Aires, Argentina, because that's where Tim Ferris went.

00:44:49.179 --> 00:44:51.119
And I was like, I'm going to follow in his footsteps.

00:44:51.119 --> 00:44:52.719
So I didn't know anybody.

00:44:53.235 --> 00:44:57.414
In South America, I didn't speak any Spanish, but I just booked five weeks.

00:44:57.414 --> 00:44:59.304
I looked up what area to stay in.

00:44:59.304 --> 00:45:01.425
I bought an Airbnb and I went.

00:45:01.844 --> 00:45:05.135
And the first day was one of the longest days of my life.

00:45:05.135 --> 00:45:06.804
I didn't know how to get a taxi.

00:45:07.005 --> 00:45:08.824
I didn't know how to exchange currency.

00:45:09.014 --> 00:45:14.655
I didn't even know how to get water at the local supermarket because I didn't have currency and they didn't accept cards.

00:45:14.704 --> 00:45:16.545
I had to figure it all out on my own.

00:45:16.545 --> 00:45:18.914
I was so scared about ordering at restaurants.

00:45:18.914 --> 00:45:21.144
Like how am I going to meet people at bars?

00:45:21.195 --> 00:45:22.985
It was so incredibly stressful.

00:45:23.405 --> 00:45:27.105
And after one day there, I thought I'm weighing over my head.

00:45:27.105 --> 00:45:30.795
Five weeks is way too long, but fast forward until the end of the trip.

00:45:30.795 --> 00:45:33.355
When I was leaving, I was like, five weeks was way too short.

00:45:33.385 --> 00:45:34.844
I wish I was staying here forever.

00:45:34.894 --> 00:45:39.795
So that's when I fell in love with travel as a form of personal development and growth.

00:45:39.795 --> 00:45:44.565
I'm wearing a shirt right now that says seek discomfort and that's what travel gives you the ability to do.

00:45:44.969 --> 00:45:50.750
Every day because everything is novel and novelty creates memories and emotion.

00:45:50.969 --> 00:45:58.840
So I'll wrap up by saying this, my wife and I, over the last five or six years have spent time in over 25 different countries.

00:45:59.429 --> 00:46:09.050
And sometimes for up to three months at a time, like we did three months in Columbia, South America, a month in Iceland or whatever.

00:46:09.050 --> 00:46:10.699
And man, we just love it.

00:46:10.719 --> 00:46:12.849
And I'm just, I'm obsessed with travel.

00:46:12.869 --> 00:46:17.030
If I didn't have book thinkers, maybe I would have travel thinkers or something like that.

00:46:17.824 --> 00:46:18.244
I love it.

00:46:18.244 --> 00:46:20.855
Hey, man, that's sounds like the next big thing.

00:46:20.855 --> 00:46:22.025
Yeah.

00:46:22.204 --> 00:46:22.414
Yeah.

00:46:23.144 --> 00:46:24.784
As a form of personal development.

00:46:25.025 --> 00:46:25.704
I love that.

00:46:25.744 --> 00:46:28.525
That was, what a great, you can coin that for sure.

00:46:28.565 --> 00:46:29.695
You probably should.

00:46:29.804 --> 00:46:32.224
I'm, if you don't, I'm trademarking that after this episode.

00:46:33.405 --> 00:46:34.605
All right, I'll go run and do it.

00:46:34.800 --> 00:46:35.250
Yeah.

00:46:35.800 --> 00:46:40.940
Along those lines, were there, that's great tips about, from, and I'm going to pick up that book, Vagabonding for sure.

00:46:41.170 --> 00:46:47.150
I'm curious if there were any special places like, where you would actually be willing to move to, like to that extent.

00:46:47.650 --> 00:46:56.925
If I didn't have family in the Massachusetts area and My wife didn't have family in the Massachusetts area, which is more of it.

00:46:57.625 --> 00:47:01.394
Yeah, there are some places that I would live at least for short periods of time.

00:47:01.864 --> 00:47:04.034
I would love to live in Iceland.

00:47:04.625 --> 00:47:05.954
I love Iceland.

00:47:06.324 --> 00:47:07.664
We've been four times.

00:47:08.905 --> 00:47:12.914
It's clean, amazing food wild landscape.

00:47:14.099 --> 00:47:16.800
Friendly people, one of the safest countries on the planet.

00:47:16.809 --> 00:47:20.210
All those Nordic countries are all really safe.

00:47:20.210 --> 00:47:22.599
I love all of them that we've visited so far.

00:47:23.150 --> 00:47:24.750
I love the Greek islands.

00:47:24.940 --> 00:47:28.190
I love Greek food, Mediterranean vibes.

00:47:28.190 --> 00:47:28.650
Yeah.

00:47:29.079 --> 00:47:34.909
And some of the lesser known ones, like the party islands are fun, Santorini and Mykonos.

00:47:34.920 --> 00:47:40.409
But if you get off the beaten track to some of the smaller islands, They're really inexpensive.

00:47:40.860 --> 00:47:42.880
It's amazing weather during the summer.

00:47:42.889 --> 00:47:45.429
It's like mild, but you can still go to the beach.

00:47:45.659 --> 00:47:47.289
The food is so good.

00:47:47.340 --> 00:47:55.489
All of the healthy veg, veggies and olive oils and the wines, like you can drink as much as you want and wake up and you're sober the next morning.

00:47:55.489 --> 00:47:56.400
Like it's amazing.

00:47:56.880 --> 00:48:01.190
None of it, none of the like weed is fortified and none of the wines are sulfated.

00:48:01.199 --> 00:48:02.289
Like it's just so good.

00:48:02.670 --> 00:48:07.380
And then to offer one more, We love Columbia.

00:48:07.469 --> 00:48:10.630
We've been a few times, like I said, we spent three months in Medellin.

00:48:10.639 --> 00:48:14.739
We spent time in some of the Colombian islands and some of the coastal cities as well.

00:48:14.739 --> 00:48:16.250
And I love Columbia.

00:48:16.250 --> 00:48:17.510
It's really inexpensive.

00:48:17.820 --> 00:48:21.940
It's become sort of a tech hub, a digital nomad hub for South America.

00:48:22.469 --> 00:48:25.510
And you're, the U S dollar just goes so much farther down there.

00:48:25.949 --> 00:48:28.969
Yeah fun fact my family's actually Colombian from Medellin.

00:48:29.230 --> 00:48:29.449
Yeah.

00:48:29.489 --> 00:48:30.110
Oh, really?

00:48:30.130 --> 00:48:45.465
So yeah, I lived in I grew up in Colombian enclaves in the US basically, but yeah I'm also from New England and there's quite a few Colombians and Enclave, there's quite a few Colombian enclaves and you know in Massachusetts East Boston is a big Colombian enclave, right?

00:48:46.155 --> 00:48:46.425
Yeah.

00:48:46.425 --> 00:48:48.074
Do you visit very often Medellin?

00:48:48.105 --> 00:48:48.925
No, I don't.

00:48:48.994 --> 00:48:54.434
I just got a hard time because my friend who I was telling you about that we were in Vail all week he's also from Columbia.

00:48:54.434 --> 00:48:59.364
He's met, and he was actually born there from Medellin and we went to high school together and everything.

00:49:00.065 --> 00:49:02.284
And he gives me a hard time cause I haven't gone.

00:49:02.364 --> 00:49:02.974
And yeah.

00:49:03.005 --> 00:49:04.094
And, my whole family.

00:49:04.094 --> 00:49:06.085
And so I got to go, but yeah.

00:49:06.474 --> 00:49:06.844
Yeah.

00:49:06.894 --> 00:49:09.905
With your age, you said you're late forties, for a lot of.

00:49:10.775 --> 00:49:14.744
For a lot of like your teenage years, Medellin was not a place that you would want to be.

00:49:15.264 --> 00:49:17.195
And it's funny about the world like that.

00:49:17.244 --> 00:49:20.735
I have a friend who was born and raised in Medellin or outside of it.

00:49:21.054 --> 00:49:22.614
And he lives in Canada now.

00:49:22.614 --> 00:49:28.614
And one of the times that I went back, he visited and I got to go see his family home and really get outside of the city.

00:49:28.614 --> 00:49:32.585
And he was just telling stories and it's I want to visit every country on the planet.

00:49:32.594 --> 00:49:42.244
And there are some countries today that you would go you're not going to be able to visit Afghanistan or Iraq, but yeah, you can in 20 or 30 years, they might be tourist destinations.

00:49:42.244 --> 00:49:43.045
Like you don't know.

00:49:43.085 --> 00:49:44.655
So yeah.

00:49:45.355 --> 00:49:45.565
Yeah.

00:49:45.565 --> 00:49:49.675
Who knows what the uprising that's happening in Venezuela, we might be able to go there soon again.

00:49:49.695 --> 00:49:52.054
Cuba had opened up a couple of years ago, you never know.

00:49:52.605 --> 00:49:52.824
Yeah.

00:49:52.824 --> 00:49:53.454
You never know.

00:49:53.454 --> 00:50:01.025
I, my wife and I got married in Aruba, which is only 16 miles off the coast of Venezuela, but it's funny, 16 miles.

00:50:01.215 --> 00:50:02.954
And then all of a sudden you can't visit there.

00:50:02.954 --> 00:50:03.925
Like it's just so wild.

00:50:05.144 --> 00:50:05.465
Yeah.

00:50:07.235 --> 00:50:07.684
All right.

00:50:07.684 --> 00:50:09.434
So Nick we're at that point of the show.

00:50:09.434 --> 00:50:11.375
I feel like I can talk to you forever, man.

00:50:11.375 --> 00:50:22.315
And I'd love to have you back on sometime and, maybe have more regular talk because I think, I feel like you, we were very similar in our interests and quest for knowledge and self development.

00:50:22.355 --> 00:50:23.284
I think so too.

00:50:23.364 --> 00:50:23.905
Yeah.

00:50:23.905 --> 00:50:24.065
Yeah.

00:50:24.065 --> 00:50:24.385
Thank you.

00:50:24.744 --> 00:50:32.094
But with that, I wanted to, so you can get back to work and reading, I did want to ask you, our world famous Wayfinder four.

00:50:32.335 --> 00:50:33.094
So are you ready?

00:50:33.469 --> 00:50:35.920
I am as ready as I could be.

00:50:35.920 --> 00:50:36.440
Let's go.

00:50:36.659 --> 00:50:37.420
All right.

00:50:37.650 --> 00:50:40.960
So give us a hack that you use every day.

00:50:42.579 --> 00:50:46.909
My morning walk with my dog is the first thing I do every day.

00:50:47.610 --> 00:50:49.750
I get the exercise endorphins flowing.

00:50:49.750 --> 00:50:53.300
I get some sunlight in my eyeballs before I consume any caffeine.

00:50:53.300 --> 00:50:56.610
I try to do a little bit of grounding in the backyard once we get back.

00:50:57.059 --> 00:51:00.050
And it's also a form of walking meditation for me.

00:51:00.050 --> 00:51:03.019
No music, no headphones, nothing.

00:51:03.380 --> 00:51:06.769
And that one hour in the morning sets me up for the rest of the day.

00:51:06.769 --> 00:51:10.369
So I love my morning walks.

00:51:11.059 --> 00:51:11.480
Love it.

00:51:11.840 --> 00:51:13.260
And it costs nothing.

00:51:13.809 --> 00:51:15.179
Yeah, absolutely.

00:51:15.969 --> 00:51:16.820
For me, it's a run.

00:51:16.840 --> 00:51:17.880
But yeah, I agree.

00:51:17.920 --> 00:51:20.429
I'm just getting out in the morning outdoors.

00:51:20.429 --> 00:51:30.230
It's just great So what about a favorite book is what I'll toss out there right now I'm going through 10x is easier than 2x by Dan Sullivan and dr.

00:51:30.230 --> 00:51:32.139
Benjamin Hardy for a third time.

00:51:32.610 --> 00:51:38.824
Oh Yeah, I it's helping to grow my business in crazy ways.

00:51:38.824 --> 00:51:43.215
I actually just signed up for a strategic coach and had my first session with them as well.

00:51:43.215 --> 00:51:45.755
So I'm a really big fan of of that book.

00:51:46.125 --> 00:51:46.485
Yeah.

00:51:47.155 --> 00:51:47.425
Yeah.

00:51:47.425 --> 00:51:50.985
And they're authors that anything they write that they're going back to favorite authors.

00:51:51.054 --> 00:51:51.735
Absolutely.

00:51:51.974 --> 00:51:52.224
Yeah.

00:51:52.264 --> 00:51:52.914
That's a good one.

00:51:52.914 --> 00:51:55.405
We've reviewed that, that book on the show as well.

00:51:56.275 --> 00:51:59.315
What about a piece of advice for your younger self?

00:52:00.815 --> 00:52:01.835
Give me an age.

00:52:01.844 --> 00:52:03.184
How old is my younger self?

00:52:04.284 --> 00:52:04.625
Yeah.

00:52:04.625 --> 00:52:05.905
You're pretty young already.

00:52:06.344 --> 00:52:15.125
So I, we used to I'll tell you when we started this show, we we would ask, give us a piece of advice you would ask you would give to your 25 year old self.

00:52:15.485 --> 00:52:18.965
But then we started having these really bad ass people who were 25 or younger.

00:52:18.994 --> 00:52:22.304
So we changed it to younger self, whatever that means for you, man.

00:52:22.414 --> 00:52:22.755
I don't know.

00:52:22.755 --> 00:52:27.735
It could be your 18 year old self, your 25 year old self, I would go back.

00:52:27.855 --> 00:52:29.875
I would go back to my 20 year old self.

00:52:30.184 --> 00:52:30.394
Okay.

00:52:30.925 --> 00:52:35.065
I started reading these books and I would say you're on the right path.

00:52:35.335 --> 00:52:42.885
Give myself a little bit of certainty because where I am today, 10 years later is exactly where I want it to be.

00:52:42.914 --> 00:52:44.594
And I had a lot of uncertainty.

00:52:44.594 --> 00:52:50.565
I didn't know if I was on the right path and if reading and implementing these books would get me there, but they absolutely did.

00:52:50.925 --> 00:52:53.644
And so I would say you're on the right path, man, keep doing it.

00:52:54.114 --> 00:52:54.684
I love that.

00:52:54.744 --> 00:52:55.235
I love that.

00:52:55.235 --> 00:52:56.755
So much positivity in that too.

00:52:56.755 --> 00:52:57.795
So that's cool.

00:52:58.135 --> 00:53:05.945
So many times I hear people focus on what they weren't doing that they should have been doing, but your messaging is so reinforcing.

00:53:05.945 --> 00:53:07.474
This is why you're going to be a great dad, man.

00:53:07.474 --> 00:53:09.625
So I'm excited.

00:53:09.675 --> 00:53:10.364
Yeah, I bet.

00:53:10.425 --> 00:53:11.635
But do you know what you're having by the way?

00:53:11.744 --> 00:53:12.804
Yeah, we're having a boy.

00:53:13.025 --> 00:53:13.534
Nice.

00:53:13.594 --> 00:53:13.824
All right.

00:53:13.824 --> 00:53:15.811
And you got names already or you keep it.

00:53:15.811 --> 00:53:18.684
We've got a couple that were kicking around, but we haven't picked on yet.

00:53:18.684 --> 00:53:18.704
Yeah.

00:53:20.014 --> 00:53:23.355
Yeah, but I'll tell you what, cause you love Ryan holiday right now.

00:53:23.355 --> 00:53:25.204
I'm reading the daily dad every day.

00:53:25.204 --> 00:53:27.574
It's like the daily stoic, but it's parenting advice.

00:53:27.574 --> 00:53:28.144
It's really good.

00:53:28.545 --> 00:53:28.835
Yeah.

00:53:29.074 --> 00:53:33.414
My, my parents, my kids actually got it from me for Christmas because they know I love Ryan holiday.

00:53:33.414 --> 00:53:34.394
So that's awesome.

00:53:34.434 --> 00:53:39.844
And every year they get me one of those daily somethings, I've gotten daily stoic from her, just a daily calendar.

00:53:41.034 --> 00:53:41.735
So that was cool.

00:53:42.565 --> 00:53:44.155
How about a big opportunity?

00:53:44.655 --> 00:54:00.255
Because I am stepping into fatherhood now, there's a natural extension of my business, BookThinkers, that would serve kids who want to focus on personal development style information and parents.

00:54:00.255 --> 00:54:00.324
Thanks.

00:54:00.764 --> 00:54:05.315
who want to work on childhood development and understand how to be the best version of themselves.

00:54:05.324 --> 00:54:11.635
So that's the type of material that I'm starting to read outside of my paid book reviews and things like that.

00:54:12.014 --> 00:54:19.105
So books like the seven habits of highly effective families, which I didn't know existed and books like the daily dad.

00:54:19.425 --> 00:54:24.164
And also, Andy Frisella just sent me all of his kids books.

00:54:24.164 --> 00:54:26.534
And I just got Jocko Willink's kids books.

00:54:26.534 --> 00:54:28.525
And I just got Rory Vaden's kid book.

00:54:28.525 --> 00:54:35.304
And it's Oh, there's this whole other market that I think I'm going to tackle and develop a, another brand inside of.

00:54:35.324 --> 00:54:38.405
So yeah, I think I'm going to go tackle that niche.

00:54:38.405 --> 00:54:40.394
That's one opportunity I'm excited about.

00:54:40.505 --> 00:54:41.804
Oh, that's a great one, man.

00:54:41.804 --> 00:54:42.514
It's huge.

00:54:42.525 --> 00:54:45.925
The market there is massive and it, yeah, it's great.

00:54:45.985 --> 00:54:46.945
More power to you, man.

00:54:46.954 --> 00:54:47.664
That's really good.

00:54:48.105 --> 00:54:52.335
So yeah, Nick, man, this has really been a big joy.

00:54:52.375 --> 00:54:56.494
If people want to know a little bit more about you or book thinkers, where should we send them to?

00:54:57.425 --> 00:55:00.724
Send them to Instagram at book thinkers.

00:55:00.965 --> 00:55:05.264
And I'll tell you what, if anybody has listened to this conversation today and you're like, you know what?

00:55:05.715 --> 00:55:07.264
I think I should start reading again.

00:55:07.744 --> 00:55:15.244
Then shoot me a direct message on Instagram at book thinkers and tell me about a problem that you're facing or tell me about a skill that you want to build.

00:55:15.445 --> 00:55:23.525
And I'll recommend a book for you because like I said, I've read hundreds and hundreds of these now, and I just love providing custom book recommendations to people.

00:55:24.155 --> 00:55:24.655
Oh man.

00:55:24.655 --> 00:55:25.175
I love that.

00:55:25.585 --> 00:55:26.224
Okay thank you.

00:55:26.224 --> 00:55:27.204
That's really generous.

00:55:27.454 --> 00:55:30.965
Yeah Nick it's been a real joy.

00:55:30.985 --> 00:55:32.605
I really wasn't sure what to expect.

00:55:32.605 --> 00:55:35.914
I just felt like a deep immense of Level of gratitude to you.

00:55:35.914 --> 00:55:40.784
Like I said for helping us we've definitely stepped up as a show.

00:55:40.784 --> 00:55:49.679
I believe with the guests that we have in the wisdom We're able to share with the world from them and that's a big big reason for that is because of you and your team and what you guys are doing.

00:55:49.679 --> 00:55:52.840
So I'm really grateful and now getting to know you here on the show.

00:55:52.840 --> 00:55:55.409
I hope we have you back and we have more of these from time to time.

00:55:56.090 --> 00:55:56.420
Yeah.

00:55:56.460 --> 00:55:58.219
Can I do you have a couple more minutes?

00:55:58.219 --> 00:56:00.329
Can I wrap up with one other story real quick?

00:56:00.420 --> 00:56:01.150
Go for it, man.

00:56:01.730 --> 00:56:06.159
Okay, so this'll, this'll be a kickback to you in a second, but I want to tell the story.

00:56:06.159 --> 00:56:14.780
So last year, last summer, my wife and I were on our honeymoon and we were popping around Europe and we ended up in a place called Dubrovnik, Croatia.

00:56:15.210 --> 00:56:22.429
Now Dubrovnik is a small city population about 60, 000 and we were actually staying outside of Dubrovnik.

00:56:22.925 --> 00:56:26.085
In a little beach area about 30 minutes away.

00:56:26.184 --> 00:56:28.494
So there might be like a thousand people that live there.

00:56:28.494 --> 00:56:29.344
It was really tiny.

00:56:29.894 --> 00:56:35.664
And anyway, we're on our walk over to a restaurant and we passed another restaurant.

00:56:35.994 --> 00:56:38.514
And my wife said, Hey, tomorrow night, I'd love to eat here.

00:56:38.675 --> 00:56:40.914
So we looked at the line to make a reservation.

00:56:40.914 --> 00:56:41.704
It was really long.

00:56:41.704 --> 00:56:45.605
So we went we had our drinks, whatever, and on our walk back, we were going to make a reservation.

00:56:46.074 --> 00:56:47.525
And unfortunately it was closed.

00:56:47.525 --> 00:56:48.525
It was all boarded up.

00:56:48.574 --> 00:56:49.905
Nobody was out eating anymore.

00:56:49.905 --> 00:56:50.994
We stayed out pretty late.

00:56:51.619 --> 00:56:52.780
And she was all bumming.

00:56:52.780 --> 00:56:54.110
And I said, you know what?

00:56:54.170 --> 00:56:57.010
Let me go inside and see if there's somebody cleaning up that can help.

00:56:57.539 --> 00:57:05.369
So I jiggled the door and it was open and I walked into this restaurant and there was somebody kind of doing silverware in the back and cleaning up.

00:57:05.369 --> 00:57:07.940
And I said, Hey, excuse me, I'm on my honeymoon.

00:57:07.949 --> 00:57:09.969
My wife wants a reservation tomorrow night.

00:57:09.969 --> 00:57:11.170
Is there any way you can help me?

00:57:11.619 --> 00:57:15.300
And this guy turns around and he says, yeah, I can help.

00:57:15.309 --> 00:57:16.940
By the way, I'm a huge fan.

00:57:17.650 --> 00:57:20.630
And I was like, a huge fan of what I'm getting goosebumps.

00:57:21.070 --> 00:57:25.670
And he says, book thinkers, man, your company, your book recommendations, your podcast, the whole thing.

00:57:26.119 --> 00:57:28.849
And I have one of those moments where I'm like, did I drink too much?

00:57:28.849 --> 00:57:34.789
Like I'm on the, I'm on the other side of the world in this tiny little beach village outside of a tiny city.

00:57:34.789 --> 00:57:36.409
And this guy's a fan of book thinkers.

00:57:36.539 --> 00:57:45.409
And, we got to talking and he talked about all of these really intricate details that I've only shared on like Instagram stories from years ago and stuff like that.

00:57:45.829 --> 00:57:52.420
And man, the energy and the gratitude that I received from him, I still think about it almost every day right now.

00:57:52.599 --> 00:58:00.949
And as a creator, sometimes when you're producing content like a podcast, you don't know if people are receiving positive impact every day.

00:58:00.960 --> 00:58:02.840
Like you don't always hear back.

00:58:02.840 --> 00:58:05.539
So here's my call to action for your audience.

00:58:05.539 --> 00:58:09.280
If anybody's still listening to my crazy story, reach out to Louie.

00:58:09.599 --> 00:58:10.539
Say thank you.

00:58:10.639 --> 00:58:16.639
He's putting in all this time and effort to produce such a great show and he's sharing so much incredible wisdom with you.

00:58:16.639 --> 00:58:18.269
So review the show.

00:58:18.630 --> 00:58:20.070
It's hard to get reviews.

00:58:20.269 --> 00:58:27.849
Reach out, shoot him a note, shoot him a DM, say thank you because As a creator, we only feel the impact when we get the feedback.

00:58:27.920 --> 00:58:30.809
Like this guy had been following me for years in Croatia.

00:58:30.989 --> 00:58:33.639
He never reached out because he didn't think that I would see the note.

00:58:33.639 --> 00:58:35.059
He didn't think I was accessible.

00:58:35.250 --> 00:58:40.070
I was creating all this impact and I had no idea until I bumped into him at a restaurant at night.

00:58:40.329 --> 00:58:42.659
Let's be a little bit more forthright with that gratitude.

00:58:42.659 --> 00:58:42.900
Man.

00:58:42.900 --> 00:58:47.030
So I just wanted to wrap up and give that little call to action for your audience.

00:58:47.030 --> 00:58:49.010
And hopefully you get a couple of cool messages.

00:58:49.724 --> 00:58:50.295
Thank you, man.

00:58:50.295 --> 00:58:51.164
I really appreciate it.

00:58:51.175 --> 00:58:51.894
That means a lot.

00:58:52.155 --> 00:58:53.625
So it's been a real joy.

00:58:53.625 --> 00:58:53.864
Nick.

00:58:53.945 --> 00:58:55.485
Thank you Yeah, it really has man.

00:59:00.255 --> 00:59:02.014
We hope you've enjoyed The Wayfinder Show.

00:59:02.164 --> 00:59:06.385
If you got value from this episode, please take a few seconds to leave us a 5 star rating and review.

00:59:06.675 --> 00:59:10.925
This will allow us to help more people find their way to live more authentic and exciting lives.

00:59:11.585 --> 00:59:12.885
We'll catch you on the next episode.