Escape the Owner Prison w/ Richard Walsh

WEBVTT

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Your goal as an owner is to get where you only focus on the 5 percent of the business that only you can do vision growth, reeling in the big clients, right?

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Understanding where the ship is to be steered.

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That's what you're truly responsible for that no one else can do.

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Welcome to The Wayfinder Show with Luis Hernandez, where guests discuss the why and how of making changes that led them down a more authentic path or allow them to level up in some area of their life.

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I really credit a lot of that success to MedPro.

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And now back to our show.

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welcome back to the way finder show.

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I'm your host, Louie Hernandez.

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And today I'm here with Richard Walsh.

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Richard is a 30 year seasoned entrepreneur and CEO of sharpen the spear coaching.

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He's the bestselling author of escape the owner prison, the contractor's new way to scale, regain control and fast track growth while loving life.

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Richard's expertise lies in combining both the strategic and the tactical.

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He's able to deliver immediate.

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Problem solving results, along with strategic long term implementation of systemization and scalability.

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With over 30 years in business himself, Richard has embraced time compression, sharing the secrets and strategies that bring rapid and lasting results to the companies he works with.

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Richard, welcome to The Wayfinder Show.

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Thanks, Louis.

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Great to be here.

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Was that a mouthful or what?

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Yeah.

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trouble.

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Yeah.

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You know, you got a lot more on your resume, man.

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You're actually a really impressive dude.

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And I, I, uh, I had to cut it back some, but, uh, one of the things I should mention is I know you were a Marine, and I really want to thank you for your service.

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Absolute.

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with that in mind, I, I wasn't gonna lead with this question, but since, but, but I guess it's a good segue, during your time in the Marines, I, I really, of, of all the military folks, I, I think you guys are the one group where I would just never mess with because you guys are some tough SOBs.

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is there anything about that, the mindset that you develop while being in the Marines that, really helps you in life?

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And do you have to have it going in, or do you develop going through it?

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Like, tell us a little bit about that.

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I think it's a pretty interesting question because I think by going through it, my son is now in the Marine Corps, right?

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He's been in about seven months, you know, he's doing awesome.

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he's a stud.

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He's doing some incredible things, but I think the mindset and what the Marine Corps does is people say, Oh, you go in there and they change you and you become this thing.

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They don't change you.

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They pull out what's inside you because there's plenty of guys who quit and can't handle it.

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they didn't change them.

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If it worked for everybody, they could just change you.

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If there's some magic poof, you're a Marine doesn't work that way.

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at the same time, they take out what's inside you and they strengthen it, And they make you better at it.

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So resilience, the ability to compete.

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You know, be competitive, win, push through, persevere, all that kind of stuff, you know, they'll pull that out of you via negative reinforcement, right?

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Calling you a turd.

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Okay.

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And doing things like that, you know, and then only a very small percentage of us thrive that way.

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I love negative reinforcement.

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I love to train negative reinforcement with people I train, right?

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Because I think I want to find that inside them.

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Can you combat that?

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And those are just words, right?

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So you learn like, well, words, they have power.

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there's life and death and the power of the tongue, right?

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We get that from the Bible.

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But we also have to know that if you can't do it, the simplest things like that, you know, where does your mind go during those situations?

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So that transpired into in civilian life and business, especially was an ability to push through the negatives, push through the setbacks and really achieve the vision of the mission and had that accomplishment.

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That's what we're about.

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It's like, there's only success right now.

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Granted, we all do fail and everything else, but that drive To complete the objective.

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That's what it's all about.

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So I think that's what I've really carried through the most from that experience.

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Is that why when I called you a tough SOB, you smiled because, there was a little negativity in there.

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Yes, I like that.

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Okay.

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All right.

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When I work out, Louis, when I work out, I'm hitting the bag and I work out hard, right?

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I bet.

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Nobody talks to me.

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No one wants to have a conversation with me.

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And I like it.

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It's okay.

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Yeah, I, I don't doubt that one bit.

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So, Richard, I understand that we, we share a bit of a similar experience in that in 08, 09, we both kind of got wiped out.

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I'd love to know, you refer to it as the best thing that ever happened to you.

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And it's taken me about 15 years to, to feel the same way.

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So I want to know, why you feel that way, what led to it.

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So yeah, it was a traumatic experience.

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Okay.

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So you go from 20 years in business, growing, being the best at what I did, winning awards, being published, being on TV, internationally recognized still sculptural building world class.

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exhibits being commissioned from the John G Shedd Aquarium to do stuff on Michigan Avenue in Chicago for six months and all the cool stuff, right?

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Like all the really, really cool stuff.

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And then.

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November 5th, 2008, I lost a half million dollars in one day.

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And that was the beginning of the cliff.

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And I'm like, wow, I think this might be over.

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So I'm looking like, wow, that was fast.

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You know, I mean, it was 20 years.

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I'm on top.

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I made a ton of money.

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And then all of a sudden everything is gone.

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And the big thing for me, Louie was I don't blame the economy.

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Yeah.

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I know it was a financial collapse.

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I know it hurt a lot of people and we all did stupid things, but there's a lot of things in my business I did not do.

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I stayed out front.

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I build great things.

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I made money.

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I got awards.

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I did all that stuff, but I didn't do the hard stuff.

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Making money in business is the easiest thing you can do.

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Okay, now get in and do the paperwork, follow this, build systems, build processes, handle people properly, do all the stuff that it really takes to run a good business that can weather storms like an 0809.

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So, what happened was, We're into early 09 and I woke up one morning and I said, I have six small children, four years and younger at the time.

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Right.

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I'm thinking, okay, well, let's see, I'm about to lose the house.

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I'm lost my business.

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That's going to have to go.

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It's going to crumble in the next, whatever, a month or two or whatever.

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And I'm like, I started thinking about my kids.

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I'm thinking, you know, I come home whenever that is late, early, whatever.

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And they all just run, crawl to me and they attack me and they love to see me.

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And I'm pulling out of the driver one day.

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And one of my sons is running down the driveway behind my truck crying because I'm leaving.

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So I'm looking at that in the rear view mirror.

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And of course I kept going.

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Cause you know, I got to go to work, you know, it's my business.

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and I said like, what am I doing, man?

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So I'm in bed thinking about this going, you know, my kids don't care.

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What I drive, what kind of house we live in, how many trucks I have.

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All they wanted was me to be around.

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Okay.

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So, and I said, if I continue down this path, business first, win, be the best, all this stuff, I'm going to destroy their futures.

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They're going to have broken marriages, failed relationships.

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They might be good at business, but the rest of their life, everything else that like really matters will be a wreck.

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And that's because of what they saw me do.

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Not what I told them to do, but I always told people more is caught than taught when it comes to kids.

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I could tell him all the wisdom of the words, all the right things to do.

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And if I don't do them, neither will they, I will be the default as they get older.

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We all go back to what our parents did, unless there's an incredible intentional focus on not doing that, which I did as well.

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Right.

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Just grow my own, you know, raise my own family.

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I had to do things differently.

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So that was a huge epiphany for me.

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And I walked into the office that morning and said, we're done.

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I'm done.

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Today's the last day.

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I went to my guys at the yard, the production yard, and I'm like, we're wrapping it up.

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Friday, we're finished.

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And that was it.

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I sold everything.

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Every welder, every skid steer, everything I had, I was not going to do that again.

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I had no idea what I was going to do.

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Right.

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But we had to move.

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We lost our house.

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So we lost home.

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We had to relocate and move to another state.

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Started over from scratch.

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Right.

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So, and now I, we asked, well, it's the best thing that ever happened.

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And here's why, because now first I had to look back and connect the dots, like why did I fail?

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Like I was actually that kind of thick not to realize like, well, you're just an idiot.

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You didn't do all the stuff you're supposed to do.

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I just thought building great things, you know, doing all that.

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That's all you needed.

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I forgot.

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There's the element of business that Most people don't like to do anyway.

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So, I started another business.

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So I said, well, I'll be a trainer.

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I love to train people physically out, started a gym, anytime fitness.

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I'm like, I became a trainer there.

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I was the only one.

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And I built a bunch of clients and next to, you know, Louie a year later, I'm trainer of the year.

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Nice.

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And I'm like, Oh, well, you know what that means for an entrepreneur, right?

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Go start my own gym.

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So I went and started a bootcamp style training.

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You know, it was awesome, but this time I brought in trainers.

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They go, I'm not going to do all this stuff.

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I'm going to build it, build it.

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And we did all that.

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So it was really great.

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So if my wife called me and needed me, I could be home in 15 minutes.

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Not four hours waiting to get done with the business.

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So did a construction business as well.

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Roofing, siding windows, same principle, right?

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You sell contractors, kept myself very free.

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and then other people started to ask me, well, how'd you do that?

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You went from this and nothing.

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And then back to this and started helping them, mentoring them.

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And, that really turned into coaching because again, I'm an entrepreneur mentoring, something you do for free.

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Coaching, you get paid.

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Okay.

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So I decided to coach, wrote a bestselling book called escape healing prison, you know, to show people how to do that and everything else.

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And, yeah, it just kind of morphed into this great coaching business.

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I moved everything into that.

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And, the reason why it was so great is because.

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Not only did I prevent my children who are now adults, you know, 17, all that to see the result of what that is to what it could have been, you know, 15 years ago, to see that difference is like, if that didn't happen to me, because I don't care.

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I love business.

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I'll talk about business all day.

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I tell people like, I love it.

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Not at the sacrifice of my family.

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Not my kids.

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And I could have easily stayed on that path.

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So that whole shift for me was, it was just God ordained.

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And to me, the Lord just said, okay, man, time for the big slap tough guy.

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I'm going to just, you know, you're going to hit the bottom and then you're going to find out what's what, and then you get to rebuild and I'll help you with that.

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You know, so we started doing it all the right way, now I help other people do it.

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So for me, it was just great.

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I know that's why I think it was the greatest thing ever because of what I have now.

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Yeah.

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I wonder, man, we, we have very, very similar stories there, even our kids ages and everything now, which is interesting.

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I'm wondering how long do you feel like it took you to bounce back from that traumatic experience?

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Like, I'm not saying, you know, financially or whatever, cause I'm sure, you know, as a father and provider, you just went back at it and you figured out what to do.

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Right.

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But like just personally, emotionally, spiritually, you know, so it's going to be kind of odd.

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I'm, I'm like the eternal optimist kind of guy.

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You get bummed out.

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Like, I'll tell you, Louie, my friends are more disappointed in me stopping my business because of how I did and what I did.

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I don't think they still got old.

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It's been 15 years.

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I'm like, it's done.

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I'm finished.

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I'm very good at separating.

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So attachment things.

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I moved around a lot as a kid, like 30 times before I got to high school, you know, so I was, I didn't have any real attachments.

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Which is good and bad, you know, in certain situations.

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It's not so good other ones like this I'm like, well, I'll just figure it out.

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So I don't think there was like trauma There was like the next challenge and moves I really and I want to say like I was bummed out and all this stuff, but I just I wasn't I'm just like I'm done.

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I built over a thousand these water features.

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I've done this I've done this ago You know what?

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I've done.

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What are they the season's over?

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Yeah, let's see.

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It's time for something new The problem was I didn't know what it was Sure.

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So I just kind of fumbled and stumbled and figured things out.

00:14:46.621 --> 00:14:53.361
But then that all worked out too, because I just don't know not to, I don't know how not to, you know, stop.

00:14:53.672 --> 00:14:57.392
I don't, I don't do quick, you know, I'm just, well, I'm a Marine.

00:14:57.392 --> 00:14:58.131
I'm a little thick.

00:14:58.292 --> 00:14:58.591
Yeah.

00:14:58.942 --> 00:15:01.662
It'll take twice as long and twice as hard, but I'll still get there.

00:15:01.792 --> 00:15:02.001
You know?

00:15:02.011 --> 00:15:02.792
Yeah, I get it.

00:15:02.892 --> 00:15:07.981
so I mean, part of your coaching is essentially a business coaching, right?

00:15:08.392 --> 00:15:08.631
Right.

00:15:08.631 --> 00:15:13.241
Did you have any imposter syndrome start when getting into that?

00:15:13.721 --> 00:15:16.062
In light of what happened to you in 08, 09.

00:15:16.812 --> 00:15:18.221
Uh, yeah, you know, it's interesting.

00:15:18.221 --> 00:15:23.562
You think you would, I probably did because I didn't go looking for clients.

00:15:24.062 --> 00:15:24.971
They came to me.

00:15:25.211 --> 00:15:25.611
Okay.

00:15:26.011 --> 00:15:27.211
So, and I'm like, well, I helped.

00:15:27.211 --> 00:15:28.871
I went, Oh, well, wow, that worked.

00:15:29.511 --> 00:15:32.642
You know, they come to me and they said, well, what are you doing?

00:15:32.642 --> 00:15:33.932
Oh, well, why are you doing that?

00:15:34.282 --> 00:15:36.711
And then what I realized Louie was.

00:15:37.381 --> 00:15:39.631
It's an outside eyes principle.

00:15:40.751 --> 00:15:44.902
When you're in the business, you only see what you're focused on.

00:15:45.272 --> 00:15:48.861
You can't see your entire business when you're wearing nine hats.

00:15:49.591 --> 00:15:49.922
Right?

00:15:50.231 --> 00:15:53.642
So I just pop in and go, man, I wouldn't do that, man.

00:15:53.642 --> 00:15:54.991
You know, what's going to happen if you do that?

00:15:54.991 --> 00:15:55.812
Cause I did that.

00:15:56.461 --> 00:16:02.871
So I can obviously take 20 years of doing a lot of wrong things, you know, and see them coming way early for these people.

00:16:02.881 --> 00:16:03.871
And that's what we prevent.

00:16:03.932 --> 00:16:04.812
That's we prevent.

00:16:05.312 --> 00:16:06.782
That's what we call time compression.

00:16:07.532 --> 00:16:09.631
I can come in and go, you go that way.

00:16:10.381 --> 00:16:17.981
It's going to be ugly for the next six months, okay, or it's going to cost you a lot of money and you're not going to get an ROI so I can start seeing that stuff.

00:16:17.981 --> 00:16:23.052
And so I was like, okay, well this was kind of fun, you know, and it all worked.

00:16:23.951 --> 00:16:26.841
So I'm like, wow, I'm really kind of gifted at this.

00:16:27.152 --> 00:16:28.731
So that's why I just kept accelerating.

00:16:28.731 --> 00:16:32.892
So everyone I think suffers the imposter syndrome thing.

00:16:33.461 --> 00:16:34.621
I think it's just self doubt.

00:16:34.621 --> 00:16:37.211
We've all got some element of self doubt in ourselves.

00:16:37.442 --> 00:16:41.302
I was talking to a woman today about speaking and being on stage.

00:16:41.302 --> 00:16:42.802
She goes, Oh, I can't do that.

00:16:43.261 --> 00:16:44.111
That's a huge fear.

00:16:44.111 --> 00:16:46.642
I'm like, yeah, it doesn't bother me at all.

00:16:46.871 --> 00:16:48.981
But she goes, You want me to sing?

00:16:49.381 --> 00:16:51.371
I'll jump up and grab the mic and start singing.

00:16:51.711 --> 00:16:52.581
So I go, see?

00:16:53.072 --> 00:16:53.642
Never.

00:16:54.062 --> 00:16:55.341
I don't sing in church.

00:16:55.601 --> 00:16:58.052
Okay, I'm so afraid.

00:16:58.481 --> 00:16:59.062
Only in the shower.

00:16:59.772 --> 00:17:02.402
Yeah, that's right, you know, so get in the ring, I'll take you out.

00:17:02.542 --> 00:17:03.851
Have me sing, you win.

00:17:04.592 --> 00:17:05.332
Okay, oh my god.

00:17:06.422 --> 00:17:07.422
All right, all right.

00:17:07.432 --> 00:17:08.392
I don't even sing in the shower, Louie.

00:17:08.471 --> 00:17:09.531
I don't sing in the shower either.

00:17:09.541 --> 00:17:10.442
No, all right, good.

00:17:10.442 --> 00:17:11.721
I found you kryptonite now.

00:17:13.082 --> 00:17:13.412
That's right.

00:17:14.362 --> 00:17:14.862
Okay.

00:17:15.112 --> 00:17:15.342
Yeah.

00:17:15.342 --> 00:17:16.662
No, that's interesting.

00:17:16.662 --> 00:17:23.571
You know, I think, that's clearly, I think a big mindset difference between you and I, I think we, we went through the same thing.

00:17:23.751 --> 00:17:28.211
I wonder if your marine conditioning helped with that.

00:17:28.211 --> 00:17:28.442
Right.

00:17:28.442 --> 00:17:29.122
Just getting through it.

00:17:29.132 --> 00:17:34.541
I, I took a longer, much more methodical approach to bouncing back.

00:17:34.592 --> 00:17:34.961
Right.

00:17:35.061 --> 00:17:36.811
and part of that is still going through it.

00:17:36.811 --> 00:17:39.781
Like that's what the wave finder show is for me in many ways too.

00:17:39.791 --> 00:17:40.102
Right.

00:17:40.461 --> 00:17:51.092
And, but, my years after, I went back to school, studied business, started markets, really tried to understand what did I do wrong, I just didn't get it right to get there, so.

00:17:51.832 --> 00:17:52.041
Yeah.

00:17:52.041 --> 00:17:57.142
And you, you just, you know, got through it right away, which is interesting.

00:17:57.362 --> 00:18:01.531
yeah, it's not like I, you know, I did like, I did examine what I did wrong.

00:18:01.622 --> 00:18:05.211
You know, I definitely didn't want to repeat those mistakes, you know, and, it's like writing the book.

00:18:05.221 --> 00:18:07.041
I'm like, well, I'll just write a book.

00:18:08.122 --> 00:18:11.211
So I stood in my kitchen counter for three weeks and I banged out this book.

00:18:12.092 --> 00:18:15.172
And I had an editor and she moved some commas and a few words here and there.

00:18:15.172 --> 00:18:15.612
We did that.

00:18:15.612 --> 00:18:17.432
And then, poof, bestseller.

00:18:17.442 --> 00:18:17.852
You know what I mean?

00:18:17.852 --> 00:18:20.201
I just don't, I don't have like the can't do thing.

00:18:20.382 --> 00:18:21.071
I'll just do it.

00:18:21.071 --> 00:18:22.781
And then if it fails, who cares?

00:18:23.051 --> 00:18:23.321
Right.

00:18:23.372 --> 00:18:23.801
Okay.

00:18:24.412 --> 00:18:25.521
So tell us about the book.

00:18:25.521 --> 00:18:27.942
So you call it escape the owner prison.

00:18:28.451 --> 00:18:28.731
Right.

00:18:28.741 --> 00:18:29.582
What exactly?

00:18:29.622 --> 00:18:31.602
Let's start with what the owner prison is.

00:18:31.872 --> 00:18:32.221
Yeah.

00:18:32.221 --> 00:18:33.451
So the owner prison.

00:18:33.451 --> 00:18:34.951
This is how it looks.

00:18:34.951 --> 00:18:37.152
If anyone's in business, you're probably going to relate to this.

00:18:37.821 --> 00:18:38.451
pattern.

00:18:38.481 --> 00:18:39.471
I call it a pattern.

00:18:39.751 --> 00:18:41.422
This is what I discovered and why I wrote the book.

00:18:42.102 --> 00:18:43.362
You get in the business, right?

00:18:43.362 --> 00:18:44.402
We all start a business.

00:18:44.811 --> 00:18:45.961
It's very hard.

00:18:46.511 --> 00:18:48.231
You're going to work a lot of hours.

00:18:48.541 --> 00:18:51.241
You're going to wear a lot of hats and there's no way around that.

00:18:51.241 --> 00:18:56.221
I have not discovered the secret way to do business easy from the beginning, right?

00:18:56.231 --> 00:18:56.961
Tons of hurdles.

00:18:56.961 --> 00:18:58.001
You're going to get some scars.

00:18:58.092 --> 00:19:00.192
You're going to get beat up and it's all worth it.

00:19:00.281 --> 00:19:01.132
And it's all good.

00:19:01.781 --> 00:19:08.122
The problem is Louis, 10 years is all sudden goes by and you've repeated the first two years, five times.

00:19:08.646 --> 00:19:10.787
Yeah, that's why you're stuck.

00:19:11.416 --> 00:19:15.096
You might be at a million a year gross or two million, but you can't break through.

00:19:15.997 --> 00:19:16.967
You don't open the door.

00:19:16.967 --> 00:19:18.076
The business doesn't start.

00:19:18.247 --> 00:19:24.666
You go on vacation for a week or maybe a luxury two weeks, but you're calling in every other day to make sure the place hasn't burned down.

00:19:25.071 --> 00:19:25.442
Yeah.

00:19:25.612 --> 00:19:27.321
Because you haven't built systems process.

00:19:27.321 --> 00:19:28.432
You don't have people running it.

00:19:28.632 --> 00:19:29.912
You can't leave for a month.

00:19:30.612 --> 00:19:32.382
You can't turn it off for an hour at night.

00:19:32.842 --> 00:19:35.971
It's the last thing you think about when you go to bed, That's the owner prison.

00:19:36.021 --> 00:19:36.721
It owns you.

00:19:36.721 --> 00:19:37.942
You're serving your business.

00:19:37.951 --> 00:19:38.892
It does not serve you.

00:19:40.021 --> 00:19:42.422
And that is no one got in the business for that.

00:19:43.192 --> 00:19:48.382
We got in for freedom and profit and we're going to do great things and doing it all for my family.

00:19:48.481 --> 00:19:52.332
Who you never see because you work like 80 hours a week.

00:19:52.332 --> 00:19:53.612
So it's all twisted.

00:19:54.277 --> 00:19:56.116
and we all, most of us have been through it.

00:19:56.126 --> 00:19:58.987
I mean, that's my, that's the people I work with, right?

00:19:58.997 --> 00:19:59.836
I mean, that's who I help.

00:20:00.207 --> 00:20:01.696
That's my mission is to help them.

00:20:02.057 --> 00:20:07.057
the vision is that help 10, 000 business owners create freedom, profit, and impact in their business.

00:20:07.606 --> 00:20:08.916
I want them to have the freedom.

00:20:08.916 --> 00:20:11.567
That's why it's first to be able to be with it.

00:20:11.567 --> 00:20:14.277
I mean, I don't want them to do it the hard way I did it.

00:20:14.557 --> 00:20:17.826
I want to help them fix what they have so they can focus on that.

00:20:18.757 --> 00:20:20.076
And I call it the five F's.

00:20:20.527 --> 00:20:23.646
It's faith, family, finances, fitness.

00:20:24.031 --> 00:20:25.301
and friendships.

00:20:26.142 --> 00:20:27.132
That's the five F's.

00:20:27.471 --> 00:20:35.321
When people talk about work life balance, that kitschy little phrase I like to say is they walk away and don't tell you how to do it at all because they don't know.

00:20:35.771 --> 00:20:36.571
They don't know how.

00:20:37.281 --> 00:20:41.961
you can't focus on those five things if your business is a hot mess.

00:20:43.592 --> 00:20:43.991
Can't do it.

00:20:44.576 --> 00:20:47.497
Cause you, you're, you're, that's the mistress.

00:20:48.257 --> 00:20:50.626
The business is the mistress, right?

00:20:50.626 --> 00:20:53.967
That's always going to be pulling your mind's always, you're never going to be able to give the time.

00:20:54.196 --> 00:20:55.457
You'll miss your kids games.

00:20:55.457 --> 00:20:56.567
You'll miss their plays.

00:20:56.567 --> 00:20:58.696
You'll miss their musical performances.

00:20:58.967 --> 00:21:06.416
You won't do the date nights or any kind of thing with your wife because you're all about the business and the caveat for the family, right?

00:21:06.426 --> 00:21:07.696
That's where it gets so twisted.

00:21:07.696 --> 00:21:12.817
So if you fix the business, then the five apps can start to be.

00:21:13.487 --> 00:21:14.106
Balanced out.

00:21:14.747 --> 00:21:22.537
Now you can really understand what that means and apply it to your life because you need the businesses, your income generator is what you do, right?

00:21:22.567 --> 00:21:24.326
You just can't have your identity in it.

00:21:24.326 --> 00:21:28.047
Like I did at first 20 years, that business was me.

00:21:28.896 --> 00:21:33.916
Thought that business without that shirt on, without that hat on 24, I was, I didn't exist.

00:21:34.616 --> 00:21:36.616
You know, I let that become who I was.

00:21:37.317 --> 00:21:37.997
And that is.

00:21:38.626 --> 00:21:44.257
No good, because everything leaves, everything goes away, everything deteriorates.

00:21:44.257 --> 00:21:45.356
So important.

00:21:45.987 --> 00:21:47.297
So how do you free yourself?

00:21:48.217 --> 00:21:54.817
Like what, what, what are the things you actually do to, so I've, I struggle with this.

00:21:54.817 --> 00:21:56.616
I'm, I'm, I'm there, right?

00:21:56.646 --> 00:22:06.277
I'm in, I'm in the owner prison over, I'm finding myself now recognizing it and trying to break, you know, to let go, not be in it, but it's a struggle.

00:22:07.836 --> 00:22:08.767
let me ask you a question.

00:22:09.426 --> 00:22:12.096
Do you have an exit strategy for your current business?

00:22:14.582 --> 00:22:15.582
I don't care how simple.

00:22:15.582 --> 00:22:16.582
I'm not talking about detailed.

00:22:16.582 --> 00:22:18.781
I mean, so when are you done?

00:22:19.342 --> 00:22:20.352
How much you want for it?

00:22:21.277 --> 00:22:21.946
Then what are you going to do?

00:22:21.946 --> 00:22:24.412
Do you have that?

00:22:24.412 --> 00:22:24.737
Yeah.

00:22:24.737 --> 00:22:25.146
I don't.

00:22:25.856 --> 00:22:27.436
Well, one of my businesses I do.

00:22:27.436 --> 00:22:30.126
I, I, I knew, I, so that's another issue, right?

00:22:30.136 --> 00:22:37.676
I really have about three businesses, and one of them, that I just got into, we started with that in mind, with the exit in mind.

00:22:37.946 --> 00:22:44.666
So if you don't have that, and this is one of the key things, I tell people the best time to make an exit strategy is before you launch your business.

00:22:45.707 --> 00:22:47.416
Second best time is right now.

00:22:47.426 --> 00:22:47.446
Yeah.

00:22:47.446 --> 00:22:47.487
Okay.

00:22:48.707 --> 00:22:51.047
Like you need to know where you're going with this.

00:22:51.436 --> 00:22:53.237
And this is how you're going to get out of the Odom prison.

00:22:54.336 --> 00:22:57.576
If you know where you're going, okay, it's 10 years, 20 years.

00:22:57.576 --> 00:22:58.426
I don't care what it is.

00:22:58.426 --> 00:23:02.727
Pick a number, you know, pick a, pick a number on how much you want to sell it for.

00:23:02.737 --> 00:23:03.757
What are you looking to exit on?

00:23:04.926 --> 00:23:06.067
So we get that number.

00:23:06.067 --> 00:23:08.696
Now we extrapolate backwards, right?

00:23:08.836 --> 00:23:15.886
So now we can look like, okay, if I'm, if I'm here today and I'm going to 20, you know, 20, 34, I want to get out of this thing.

00:23:16.396 --> 00:23:17.217
What does that look like?

00:23:17.217 --> 00:23:18.366
What do I have to actually do?

00:23:19.346 --> 00:23:25.126
If I want 10 million for my business in 2034, great.

00:23:25.136 --> 00:23:25.487
Okay.

00:23:25.487 --> 00:23:31.027
So now we'd have to, if I look backwards, I gotta reverse engineer this and I'm making a great money.

00:23:31.027 --> 00:23:33.277
I'm going, but wow, I'm making seven figures a year.

00:23:33.626 --> 00:23:35.166
That's called active business income.

00:23:35.717 --> 00:23:36.396
Okay, good.

00:23:36.777 --> 00:23:41.666
But if I sell it, I get a 10 million check, but now I lose a million dollars a year.

00:23:42.821 --> 00:23:43.971
So what do I do about that?

00:23:44.071 --> 00:23:45.021
I'll start allocating.

00:23:45.021 --> 00:23:50.311
I'll start acquiring assets that create passive income over the next 10 years.

00:23:50.461 --> 00:23:54.261
They're going to equal a million dollars, you know, 83, 000 a month.

00:23:54.821 --> 00:23:55.882
I've got that coming in now.

00:23:55.942 --> 00:23:59.281
So now I get my 10 million and I keep my salary.

00:23:59.311 --> 00:24:01.352
I'm air quoting right now.

00:24:01.352 --> 00:24:02.761
I have something that's generating that.

00:24:02.761 --> 00:24:06.422
So even if I didn't work again, I'm still got my seven figures a year.

00:24:07.031 --> 00:24:07.221
Right.

00:24:07.471 --> 00:24:12.162
Also in that same process, I know when I need to hire someone, when do you hire your first person?

00:24:12.797 --> 00:24:14.787
That's a big drag on people.

00:24:14.797 --> 00:24:15.027
Yeah.

00:24:15.106 --> 00:24:15.696
Great question.

00:24:15.936 --> 00:24:17.777
Oh, I can't afford some, I can't do this.

00:24:17.826 --> 00:24:20.467
and meanwhile, you're just chaos.

00:24:20.707 --> 00:24:21.096
Yes.

00:24:21.116 --> 00:24:22.727
You just operate in complete chaos.

00:24:23.057 --> 00:24:30.047
One person can change everything, like from where you're at right now, just taking some of that load off you.

00:24:30.047 --> 00:24:36.936
But, but again, when you're, when you're reverse engineer and you understand when each person's going to be needed, because you know where you have to be.

00:24:36.936 --> 00:24:36.957
Yeah.

00:24:37.477 --> 00:24:38.967
Because you're approaching the exit.

00:24:38.977 --> 00:24:41.146
Now we talked about shiny object syndrome.

00:24:41.656 --> 00:24:45.606
When, because when you start going pretty well, people bring opportunities to you.

00:24:46.017 --> 00:24:47.517
Oh, I can make a lot of money doing this.

00:24:47.537 --> 00:24:48.146
You can do any go.

00:24:48.146 --> 00:24:48.987
Oh, okay.

00:24:49.366 --> 00:24:50.277
Tell you what, let's do this.

00:24:50.557 --> 00:24:52.616
I'm going to run that through my exit strategy.

00:24:53.047 --> 00:24:56.673
Does that get me closer to my exit strategy or does it detract from it?

00:24:56.673 --> 00:24:59.136
If it detracts from it, it's a hard no.

00:24:59.896 --> 00:25:06.876
If it's a spoke on the hub and it's going to give me more, it's going to move me quicker and I can make more money, but it ties into what I'm doing currently.

00:25:07.297 --> 00:25:08.517
Heck yeah, man, bring it on.

00:25:08.987 --> 00:25:09.817
Let's get this done.

00:25:10.227 --> 00:25:15.497
You know, so it becomes an incredible business filter for you if you run things through that.

00:25:15.896 --> 00:25:17.497
And there's endless benefits to this.

00:25:17.517 --> 00:25:18.106
I'll give you one more.

00:25:18.106 --> 00:25:20.007
That's a biggie when you have a family.

00:25:20.807 --> 00:25:27.031
That exit strategy, Is your wife, your, it's their peace of mind.

00:25:28.432 --> 00:25:33.761
People don't even think of this like, cause now they know the strategy, right?

00:25:33.902 --> 00:25:37.582
They know what you're actually trying to achieve instead of, I'm going to be great.

00:25:37.612 --> 00:25:38.461
I'm going to sell a lot.

00:25:38.481 --> 00:25:39.501
I'm going to make a lot of money.

00:25:39.701 --> 00:25:40.402
I'm going to be this.

00:25:40.402 --> 00:25:40.961
I'm going to be that.

00:25:41.152 --> 00:25:44.771
Well, you don't have how, like now you have a plan.

00:25:45.001 --> 00:25:53.392
They want to be your best cheerleaders, but if you don't share this with them and every stage, you're going to go, listen, we're coming up to scale phase.

00:25:54.646 --> 00:25:58.946
It's going to get a little hairy for a little while, just a little bit, but you know, it's time to grow.

00:25:58.957 --> 00:26:00.576
We put all the systems in place.

00:26:00.967 --> 00:26:01.576
We can do it.

00:26:01.646 --> 00:26:02.797
We can manage it.

00:26:02.797 --> 00:26:06.846
It's going to be, I'm going to call it comfortable, but it's still scaling.

00:26:07.287 --> 00:26:17.646
So it's going to draw me back a little bit in the business, but I have a plan they're going to need me for a month, next two months, eight weeks, 10 weeks, we're going to do this and we get that launch and I can pull back again.

00:26:18.366 --> 00:26:19.067
And there, get it.

00:26:19.692 --> 00:26:20.382
Get it, dad.

00:26:20.862 --> 00:26:21.442
Get it, mom.

00:26:21.451 --> 00:26:21.832
You know what I mean?

00:26:21.852 --> 00:26:26.541
Go after that thing because now they know you don't come home grumpy.

00:26:26.801 --> 00:26:28.551
this didn't go, you know, I don't want to talk about it.

00:26:28.961 --> 00:26:29.412
Well, why?

00:26:29.412 --> 00:26:30.491
We know what you're doing.

00:26:31.491 --> 00:26:32.471
We know what you're doing.

00:26:32.501 --> 00:26:34.922
Why can't you tell us what's going on?

00:26:34.922 --> 00:26:40.541
And I'm not saying bring the family in the business because that's a whole nother show of misery.

00:26:41.981 --> 00:26:45.761
But just have them know what you're going through and you can share that with your family.

00:26:46.231 --> 00:26:47.301
It changes the whole game.

00:26:47.747 --> 00:26:54.507
So when you're talking about having the end in mind, you know, starting with the exit strategy, you're not actually talking about a particular business.

00:26:54.507 --> 00:27:01.027
You're talking about overall kind of, yeah, that, that, that was an interesting concept.

00:27:01.807 --> 00:27:02.027
Yeah.

00:27:02.027 --> 00:27:08.967
If you start to just think ultimately where, where you want to get to and does it all feed up to that if it doesn't move on, Right.

00:27:08.967 --> 00:27:09.166
Yeah.

00:27:09.227 --> 00:27:13.267
You know, like people work 30, 40 years and they retire and then what do they do?

00:27:13.856 --> 00:27:14.436
Play golf.

00:27:15.067 --> 00:27:15.366
Right.

00:27:15.366 --> 00:27:17.287
I mean, dude, like, God bless him.

00:27:17.507 --> 00:27:19.457
I'm not, no, I'm not into that.

00:27:19.807 --> 00:27:20.186
Okay.

00:27:20.186 --> 00:27:21.567
I like my favorite chain.

00:27:21.567 --> 00:27:22.007
I picked them.

00:27:22.007 --> 00:27:24.676
I think it was Trump that said it retire.

00:27:24.836 --> 00:27:25.166
Yeah.

00:27:25.207 --> 00:27:28.047
Put four new tires on, retire and get going back down the road.

00:27:28.896 --> 00:27:29.846
I go, that's me.

00:27:29.946 --> 00:27:30.267
Okay.

00:27:30.346 --> 00:27:30.576
Let's reach.

00:27:30.737 --> 00:27:31.916
I'm going to keep going.

00:27:32.606 --> 00:27:33.836
I'll check out at work.

00:27:33.836 --> 00:27:34.527
You know what I mean?

00:27:34.527 --> 00:27:40.896
Like I'm going to do, I'm going to, I'm going to produce as long as I'm alive in some capacity.

00:27:41.257 --> 00:27:41.547
Yeah.

00:27:41.586 --> 00:27:42.426
I'm not going to.

00:27:44.092 --> 00:27:45.882
I grew up in the Gulf because I don't ever want to go.

00:27:47.531 --> 00:27:48.781
If a year goes by, I don't golf.

00:27:48.781 --> 00:27:49.791
It's been a really good year.

00:27:50.602 --> 00:27:51.951
Yeah, I agree.

00:27:51.951 --> 00:27:52.721
You and me both.

00:27:53.102 --> 00:28:03.632
I never understand that concept of, of just retire so many times now, you know, getting closer to 50 and a lot of friends who are approaching retirement, they've been at the same job for so long.

00:28:03.632 --> 00:28:08.061
They work for government, whatever, and they can actually retire pretty okay.

00:28:08.092 --> 00:28:10.781
And, and, and I'm like, what are you going to do?

00:28:10.781 --> 00:28:11.622
Like, what, what?

00:28:11.622 --> 00:28:15.912
And when they really start to think about what that means, a lot of them just get confused.

00:28:15.922 --> 00:28:17.281
Like, you know, yeah.

00:28:17.281 --> 00:28:18.481
I mean, it's wild.

00:28:18.491 --> 00:28:20.332
I mean, what would I do?

00:28:20.652 --> 00:28:23.682
I would just come up with a new idea and try to happen.

00:28:23.682 --> 00:28:23.872
Right?

00:28:23.872 --> 00:28:25.172
And if it doesn't, then try another one.

00:28:25.942 --> 00:28:27.511
I'm at the gym every day.

00:28:27.511 --> 00:28:28.862
I'm keeping my skills sharp.

00:28:28.862 --> 00:28:30.811
I'm working on pushing myself hard.

00:28:30.811 --> 00:28:33.791
I'm doing difficult things, you know, looking for challenges.

00:28:33.811 --> 00:28:34.132
I mean, there's.

00:28:34.902 --> 00:28:37.112
It's just, and it's more than business, like business is great.

00:28:37.112 --> 00:28:37.902
And I love business.

00:28:37.902 --> 00:28:38.531
I love the work.

00:28:38.531 --> 00:28:40.352
I want to scale this, the big things.

00:28:40.682 --> 00:28:46.511
But I also want to take care of me and I want to push me like individually, you know, and totally achieve things and keep it going.

00:28:46.511 --> 00:28:48.011
I just want, I want to stay dangerous.

00:28:48.291 --> 00:28:48.622
Yeah.

00:28:49.021 --> 00:28:49.192
Right.

00:28:49.241 --> 00:28:49.771
I want that.

00:28:49.811 --> 00:28:52.271
I want people looking to go, Oh, maybe not.

00:28:52.311 --> 00:28:53.832
Maybe I'll go find someone else to bother.

00:28:53.832 --> 00:28:55.582
I just think that's okay.

00:28:55.632 --> 00:28:56.031
You know?

00:28:56.291 --> 00:28:56.501
Yeah.

00:28:56.501 --> 00:29:00.112
You want people to still leave you alone and be quiet when you're at the gym, right?

00:29:00.112 --> 00:29:01.102
Yeah.

00:29:01.102 --> 00:29:01.501
I get it.

00:29:01.531 --> 00:29:02.571
I'm that guy.

00:29:03.291 --> 00:29:11.531
So, I had asked to ask you about a strategic vision, but I suspect that's what you essentially just talked about, right?

00:29:11.781 --> 00:29:13.041
Having a strategic vision.

00:29:13.061 --> 00:29:13.771
No, not at all.

00:29:13.771 --> 00:29:14.092
Good.

00:29:14.781 --> 00:29:15.152
Good.

00:29:15.461 --> 00:29:17.632
Then let me know what exactly is it.

00:29:18.172 --> 00:29:24.882
This is strategic vision is what we call a future cast document, if you will.

00:29:24.882 --> 00:29:25.221
Okay.

00:29:25.221 --> 00:29:30.872
So if you have a business, What's the biggest, what's the number one struggle most businesses have?

00:29:30.991 --> 00:29:32.211
It's going to be people, right?

00:29:33.092 --> 00:29:36.071
Hiring people, keeping good people, that people don't stay.

00:29:36.811 --> 00:29:39.682
Like, that's like hands down number one.

00:29:40.321 --> 00:29:45.261
Anybody I talk to, that's what they, I'm doing a seminar in three, four weeks in South Carolina on just that.

00:29:45.491 --> 00:29:48.372
The whole thing for this franchise, you know, it's like, they can't keep people.

00:29:48.422 --> 00:29:52.251
I'm like, well, cause you, people don't, here's the thing.

00:29:52.362 --> 00:29:57.362
First of all, people, aren't searching for money.

00:29:57.721 --> 00:30:00.301
Money's not their primary concern when they're looking for a job.

00:30:00.652 --> 00:30:01.521
Everyone thinks it is.

00:30:02.372 --> 00:30:06.422
Anyone who's hiring said they don't, people aren't driven by money.

00:30:07.071 --> 00:30:09.342
Money's like third on the list, maybe even fourth.

00:30:09.821 --> 00:30:10.342
Okay.

00:30:10.771 --> 00:30:14.211
I know that sounds counterintuitive, but number one is purpose.

00:30:15.301 --> 00:30:25.842
And I'm not a fluffy, whatever kind of guy, you know, and this, oh, it's, I know that purpose changes people, changes their behavior.

00:30:26.382 --> 00:30:27.551
all the businesses I work with.

00:30:28.287 --> 00:30:30.186
We roll out the strategic vision.

00:30:30.767 --> 00:30:35.997
People will cry, literally cry because there's so much purpose.

00:30:35.997 --> 00:30:38.916
And now what they're doing and what they're going to do, it's amazing.

00:30:38.957 --> 00:30:40.586
So purpose is number one.

00:30:41.017 --> 00:30:43.636
Second is recognition and quality feedback.

00:30:44.686 --> 00:30:45.846
Am I doing well?

00:30:46.916 --> 00:30:49.936
You know what, what, you know, like, do you know I exist?

00:30:51.027 --> 00:30:52.507
Do you say hi when you walk by?

00:30:52.916 --> 00:30:55.287
Are you some miserable dude who walks in and shuts his door?

00:30:55.922 --> 00:31:00.182
Okay, I've worked with those people and I'm gonna walk by and just shut their door.

00:31:00.182 --> 00:31:10.551
I mean, it's seven in the morning, like you're that miserable, like you don't say hi to anyone and like, wow, you know, so, they want to know, are they doing well, you know?

00:31:10.731 --> 00:31:12.092
And then third is money.

00:31:12.352 --> 00:31:12.612
Yeah.

00:31:12.612 --> 00:31:13.692
People want to make good money.

00:31:13.701 --> 00:31:14.321
Don't get me wrong.

00:31:15.416 --> 00:31:18.487
But if money was number one, they'd sell you out for 50 cents an hour and move down the road.

00:31:19.656 --> 00:31:21.176
You'd never keep anybody if money was it.

00:31:21.436 --> 00:31:41.021
So strategic vision, what that is internally, like you wouldn't use this for marketing, but you create the customer journey from the first call all the way through delivery and beyond what that looks like inside the company, every step, who does it, work, Where's that person from?

00:31:41.041 --> 00:31:41.852
Why'd they come here?

00:31:41.852 --> 00:31:42.791
What did they do now?

00:31:43.011 --> 00:31:48.821
So what you're doing is you're demonstrating how each person in your company is the hero in that part of the journey.

00:31:49.842 --> 00:31:50.882
Why they matter.

00:31:51.682 --> 00:31:56.241
And if they don't do what they're to do, right, it can't happen.

00:31:56.241 --> 00:31:59.382
You don't get the outcome, which is not, okay.

00:31:59.382 --> 00:32:02.521
We put a, B and C together and we got D and we deliver D.

00:32:03.632 --> 00:32:03.981
Okay.

00:32:03.981 --> 00:32:05.082
That's not that right.

00:32:05.082 --> 00:32:08.622
It's like, why do we deliver D why does some even buy what we have?

00:32:09.382 --> 00:32:10.741
What are we actually giving them?

00:32:10.872 --> 00:32:13.961
It's not just an exchange of money for a product, right?

00:32:14.192 --> 00:32:26.676
It may alter their life You know, I think it was Lowe's that did a thing on two by fours in the loan department Well, you got an 80 year old woman who's coming in and needs she's building the deck Okay, I'm like, okay, well, why are you building that?

00:32:26.676 --> 00:32:31.237
Well, I'm having my, you know, we're having a family reunion for my 81st birthday.

00:32:31.487 --> 00:32:33.317
I'm having four generations of kids come.

00:32:33.346 --> 00:32:35.507
All this stuff, I just want, we're going to have it all on this.

00:32:35.507 --> 00:32:37.346
I have this big deck and Okay.

00:32:37.346 --> 00:32:38.707
So it has nothing to do with the wood.

00:32:38.707 --> 00:32:40.067
It has nothing to do with the deck.

00:32:40.176 --> 00:32:44.656
It has everything to do with the reunion and the experience that's going to allow her to have.

00:32:45.366 --> 00:32:45.596
Right?

00:32:45.606 --> 00:32:46.457
That's the outcome.

00:32:47.576 --> 00:32:49.626
You know, you don't buy wood just to have wood.

00:32:50.037 --> 00:32:51.017
You're going to build something.

00:32:51.067 --> 00:32:52.436
I built my chicken coop.

00:32:53.436 --> 00:32:58.176
Did I care if I, you know, yeah, it's got a slope roof and I put windows in and a linoleum floor.

00:32:58.176 --> 00:33:02.807
And cause I figured Louie, if I get tired of the chickens, I can make it a guest house.

00:33:03.817 --> 00:33:06.686
You know, put them on desirables out there, you know what I mean?

00:33:06.916 --> 00:33:07.336
Oh, yeah.

00:33:07.336 --> 00:33:08.906
Stay over a couple of days and you can go out there.

00:33:08.906 --> 00:33:09.807
You know who I'm talking about?

00:33:10.257 --> 00:33:12.926
So, so, so there's purpose.

00:33:12.987 --> 00:33:14.336
I bought stuff with purpose.

00:33:15.257 --> 00:33:16.896
No, I'm just saying that you get that right.

00:33:16.896 --> 00:33:18.547
So now they understand why.

00:33:18.586 --> 00:33:20.076
So what are the real outcomes?

00:33:20.356 --> 00:33:24.106
So we understand who we serve to that nth degree.

00:33:24.707 --> 00:33:26.717
We know our customers better than they know themselves.

00:33:27.251 --> 00:33:30.892
We know how we serve them, and then we know why we serve them.

00:33:31.872 --> 00:33:34.192
And now in a strategic vision, you build that out.

00:33:34.551 --> 00:33:37.951
We take it through and we include vendors, suppliers, all this stuff, right?

00:33:38.211 --> 00:33:42.352
Everyone that we deal with in the business and we do what's called a future cast.

00:33:42.852 --> 00:33:44.692
That's what we're, it's not what we're doing now.

00:33:44.692 --> 00:33:48.211
It's what we're going to do in the next 18 to 24 months, right?

00:33:48.392 --> 00:33:49.231
The things we want to move.

00:33:49.231 --> 00:33:49.932
So now guess what?

00:33:49.932 --> 00:33:52.582
We have purpose throughout the entire company.

00:33:53.402 --> 00:33:56.511
Everybody sees where they fit in this vision.

00:33:57.247 --> 00:33:58.626
Now it's not a mission statement.

00:33:58.626 --> 00:33:59.817
Those are nonsense.

00:34:00.257 --> 00:34:04.896
We want to be the best, blah, blah, blah, and this and that, and that only serves the owner's ego.

00:34:05.807 --> 00:34:08.157
And nobody in the company cares about the mission statement.

00:34:08.427 --> 00:34:09.117
Nobody.

00:34:09.467 --> 00:34:09.646
Right.

00:34:09.677 --> 00:34:13.117
If I go to a business and I see one, I take it off the wall and put it in the trash.

00:34:14.496 --> 00:34:15.257
That's gotta go.

00:34:16.186 --> 00:34:18.257
so now everyone, they're all on the same page.

00:34:18.257 --> 00:34:19.126
They're all working.

00:34:19.126 --> 00:34:22.657
Now when you talk to people, how are you doing on fulfilling the strategic vision?

00:34:23.771 --> 00:34:25.382
Oh, I've got this, this, and this, oh, great.

00:34:25.581 --> 00:34:30.362
When someone's not working out, they're not fulfilling the strategic vision.

00:34:30.362 --> 00:34:31.152
I got to let you go.

00:34:32.382 --> 00:34:43.152
You know, I've had people, I've had my clients had people work for them, step down because they know they can't fulfill the vision because they got too much stuff in their personal life and they feel bad.

00:34:43.152 --> 00:34:44.092
They're dragging the team down.

00:34:45.481 --> 00:34:46.362
That's power.

00:34:47.161 --> 00:34:47.461
Yeah.

00:34:47.552 --> 00:34:52.152
Voluntarily stepping down because they just feel like they're dragging the team down.

00:34:52.222 --> 00:34:54.181
That's you build these out.

00:34:54.181 --> 00:34:55.121
They're unbelievable.

00:34:55.952 --> 00:34:58.282
So now you have a vision driven business.

00:34:59.371 --> 00:35:00.052
It's not mission.

00:35:00.052 --> 00:35:07.862
It's vision and everybody understands and some of the things you do inside that vision Louie is yes, we can make them competent, right?

00:35:07.871 --> 00:35:12.552
So you got, we call it, calling character and competency, competency being number three.

00:35:12.581 --> 00:35:13.572
It's like down there with money.

00:35:13.911 --> 00:35:15.452
I can make people, I can skill people up.

00:35:16.161 --> 00:35:17.402
It's really not that difficult, right?

00:35:17.771 --> 00:35:19.711
Character can't do anything about that.

00:35:21.052 --> 00:35:25.081
If you were me an adult, it's above my pay grade to change their character, Calling.

00:35:25.581 --> 00:35:26.612
Is the beauty.

00:35:27.012 --> 00:35:28.621
That's that customer service person.

00:35:28.632 --> 00:35:32.581
You get that person who's all just loves people, loves to talk, people solve problems.

00:35:32.581 --> 00:35:33.972
They're called to be that position.

00:35:34.632 --> 00:35:42.092
So if we can get calling, get great character and they have any level of competency, we're killing it.

00:35:42.911 --> 00:35:44.242
We're knocking it out of the park with those people.

00:35:44.442 --> 00:35:45.501
Now we've got that.

00:35:45.512 --> 00:35:46.152
That's good.

00:35:46.442 --> 00:35:50.992
But what can we, the next level to do in a strategic vision is how do you make them better as people?

00:35:52.072 --> 00:35:55.112
How do we give them something beyond competency, beyond their work skills?

00:35:55.681 --> 00:36:05.351
How do we, I don't care if it's CPR certification or you get them additional certification, schooling, education, training, outside, something like that, like you're bringing them so they can be better people.

00:36:05.351 --> 00:36:05.427
Right.

00:36:05.887 --> 00:36:09.416
Whatever that might look like in your realm, because they take that home.

00:36:10.536 --> 00:36:13.586
Now that they're better people, their home life's better.

00:36:14.626 --> 00:36:17.027
So their families get better and where, where are their families?

00:36:17.036 --> 00:36:18.387
Their families are in the community.

00:36:19.297 --> 00:36:21.416
If they're in the community, they're affecting lives there.

00:36:21.907 --> 00:36:23.157
So I'll do the math.

00:36:23.286 --> 00:36:29.177
If I go back to helping 10, 000 business owners that all have between five and 50 employees.

00:36:29.856 --> 00:36:35.726
And they're making them all better people and they go home to all their families that have four to six people and then go in the community.

00:36:35.766 --> 00:36:44.556
We can touch millions of people, you know, by doing it this way and their business, because it's a strategic vision, they have to systemize.

00:36:45.007 --> 00:36:47.277
They have to get their business owners fulfilled the vision.

00:36:47.277 --> 00:36:48.456
You can't operate without it.

00:36:49.686 --> 00:36:52.336
Everything comes together based on that cornerstone.

00:36:52.907 --> 00:36:53.277
Yeah.

00:36:53.766 --> 00:36:54.496
It's really cool.

00:36:54.976 --> 00:36:56.967
Yeah, that's, that's incredible.

00:36:57.547 --> 00:36:58.956
See, I was different than exit strategy.

00:36:58.987 --> 00:36:59.007
Yeah.

00:37:01.717 --> 00:37:05.706
Yeah, no, that, that I definitely do and that's, that's quite a bit.

00:37:05.706 --> 00:37:11.047
I agree with you on the whole, uh, you know, when I, when I look to hire, I never really look for the competency.

00:37:11.047 --> 00:37:12.436
I mean, basic level, right?

00:37:12.436 --> 00:37:20.177
you want to make sure, They can spell and whatever, but values and what I think about, which I think is the same as what you're describing as characters calling.

00:37:20.177 --> 00:37:27.467
I never really thought about that that is something I've been thinking a lot more about, recently and just didn't frame it so succinctly as you did.

00:37:27.956 --> 00:37:36.567
You know what's the struggle with that is it's hard to have the patience to find a person's called because you have a position to fill, right.

00:37:37.407 --> 00:37:39.717
I call it ABH, always be hiring.

00:37:40.967 --> 00:37:41.206
Okay.

00:37:41.206 --> 00:37:47.396
You're always looking for the next person, back in 2000, unemployment like 5.

00:37:47.396 --> 00:37:51.996
4 or something like that, anyone who was, wasn't working, didn't want to work, everybody had a job.

00:37:52.447 --> 00:37:54.327
So to get good people was possible.

00:37:54.336 --> 00:37:56.657
So I'm like, well, I can't seven people call.

00:37:56.657 --> 00:37:57.237
They want a job.

00:37:57.237 --> 00:37:59.836
I say, show up the next day in boots and bring a lunch and we'll get to work.

00:37:59.967 --> 00:38:00.726
None of them show up.

00:38:01.166 --> 00:38:01.496
Right.

00:38:02.367 --> 00:38:06.007
So I started being at the home Depot and I'm seeing guys picking out parts.

00:38:06.007 --> 00:38:06.806
I'm like, yeah, what do you do?

00:38:07.347 --> 00:38:20.827
Oh, I work for so and so company, I'm a foreman, I get a, oh, so you're, let's see, so you got a company truck, they got you purchasing materials, you're running job sites, hmm, are you happy?

00:38:22.126 --> 00:38:23.157
Do you really like it?

00:38:23.556 --> 00:38:27.356
You know, and you just started the conversation, go, man, you look like you really dialed in and stuff.

00:38:27.356 --> 00:38:28.927
Well, hey man, here's my card.

00:38:28.987 --> 00:38:29.847
You ever want to talk?

00:38:30.556 --> 00:38:34.306
I'm always looking for great people, and I think you're one of those, so you just give me a holler.

00:38:34.876 --> 00:38:36.336
They'll call you if they're not happy.

00:38:37.067 --> 00:38:39.556
These guys are good people, good people with character.

00:38:39.867 --> 00:38:42.416
Doesn't matter how bad the job is, they do good work.

00:38:43.277 --> 00:38:44.086
Because that's who they are.

00:38:44.347 --> 00:38:45.536
I want them on my team.

00:38:46.666 --> 00:38:48.327
Because I'll make a good place in the world.

00:38:49.336 --> 00:38:51.436
And people like that, you'll, you'll take as many.

00:38:51.496 --> 00:38:53.347
It doesn't matter if there's an opening or not, right?

00:38:53.347 --> 00:38:55.277
You'll take as many as you can get at any time.

00:38:55.737 --> 00:38:56.036
Yeah.

00:38:56.536 --> 00:39:00.036
There's always someone with a target on their back in my business.

00:39:00.367 --> 00:39:00.737
Yeah.

00:39:00.827 --> 00:39:01.146
I know.

00:39:01.436 --> 00:39:05.347
You know, it's kind of a battle on the ladder, you know, so we'll see, I might have to replace him.

00:39:05.766 --> 00:39:06.246
Yeah.

00:39:06.987 --> 00:39:07.376
Stuff like that.

00:39:07.876 --> 00:39:08.367
That's right.

00:39:09.036 --> 00:39:14.416
So, you know, you also talk a lot about profiting more while working less.

00:39:15.266 --> 00:39:16.206
How can I do that?

00:39:16.347 --> 00:39:19.197
I want to make a lot more money and I want to work a lot less hours.

00:39:19.197 --> 00:39:19.226
Right.

00:39:19.226 --> 00:39:19.246
Thanks.

00:39:19.597 --> 00:39:19.907
Yeah.

00:39:19.907 --> 00:39:22.396
So we talked a lot about it already.

00:39:22.896 --> 00:39:23.206
Yeah.

00:39:23.257 --> 00:39:25.186
Exit strategy, systemization, right?

00:39:25.217 --> 00:39:26.976
Understanding your people, making them better.

00:39:27.286 --> 00:39:29.436
what you want to do is systemization.

00:39:29.456 --> 00:39:35.757
It's a, it's a big word kind of, but people really put it this way.

00:39:36.106 --> 00:39:38.867
Every owner wants his business systemized, right?

00:39:39.157 --> 00:39:39.737
You don't want that.

00:39:39.766 --> 00:39:40.177
I want that.

00:39:40.646 --> 00:39:43.016
And also every owner doesn't want to do it themselves.

00:39:44.081 --> 00:39:44.882
It's overwhelming.

00:39:45.081 --> 00:39:45.942
They don't have the bandwidth.

00:39:46.391 --> 00:39:47.222
They're running the company.

00:39:47.222 --> 00:39:49.952
They're probably wearing too many hats that was a big hurdle for me as a coach.

00:39:51.012 --> 00:39:52.501
I'm like, well, they're not going to do who's going to do it.

00:39:53.541 --> 00:39:56.791
I'll kind of do it, but I'll have their people do it.

00:39:57.061 --> 00:40:00.331
So I'll go to the people and I'll give them the instructions.

00:40:00.351 --> 00:40:01.211
I'll coach them.

00:40:02.572 --> 00:40:05.231
I'll check with the owner and I'll bring it when we're done with this lane.

00:40:05.612 --> 00:40:06.391
Hey, take a look at this.

00:40:06.391 --> 00:40:06.871
What do you think?

00:40:06.952 --> 00:40:08.422
Oh, man, that's unbelievable.

00:40:09.211 --> 00:40:11.621
They did that and you get my bonus for it, by the way.

00:40:12.336 --> 00:40:13.367
We give a big bonus.

00:40:13.626 --> 00:40:16.396
So one thing we don't do, we, we do help them systemize.

00:40:16.637 --> 00:40:20.577
So when you want to, when you want to get that freedom, so let me take one step back.

00:40:20.876 --> 00:40:22.146
Here's the big goal for you.

00:40:22.197 --> 00:40:23.666
Okay, Lou, you're the owner, right?

00:40:23.956 --> 00:40:25.777
You got 20 people working for you.

00:40:25.777 --> 00:40:27.746
You got all this stuff home and you're kind of getting everything.

00:40:27.907 --> 00:40:36.496
Your goal as an owner is to get where you only focus on the 5 percent of the business that only you can do.

00:40:37.637 --> 00:40:40.746
Vision growth reeling in the big clients, right?

00:40:41.047 --> 00:40:43.547
Understanding where the ship is to be steered.

00:40:44.012 --> 00:40:47.391
That's what you're truly responsible for that no one else could do.

00:40:47.402 --> 00:40:49.322
How do you work backwards and get you to do that?

00:40:50.141 --> 00:40:51.481
You're not doing the accounting.

00:40:51.552 --> 00:40:54.992
You're not sending out payables, you're not doing that stuff.

00:40:54.992 --> 00:40:56.882
You're not chasing money to go collect.

00:40:57.391 --> 00:40:58.722
That's not your gig, man.

00:40:58.722 --> 00:40:59.902
That's not what you're here for.

00:40:59.902 --> 00:41:00.661
You're the visionary.

00:41:00.661 --> 00:41:01.442
You're the founder.

00:41:01.822 --> 00:41:03.442
You can hire people for that stuff.

00:41:03.492 --> 00:41:08.242
But you also have to lane for them to work in though too, You can't delegate.

00:41:08.271 --> 00:41:09.791
So we automate, delegate, eliminate.

00:41:10.027 --> 00:41:11.666
Those are three little goals inside there.

00:41:11.666 --> 00:41:11.936
Right?

00:41:12.327 --> 00:41:13.367
So we get automation.

00:41:13.367 --> 00:41:19.056
You want to make things work better and more efficient and hire VAs and get better software and all that stuff.

00:41:19.286 --> 00:41:34.586
Then you got delegate, but what people, you know, they usually, what they call abdicate, tell somebody to go do something or put them in a position, say, do that with no instructions, no boundaries, no expectations, no consequences, no anything.

00:41:34.876 --> 00:41:36.867
Just expect them to figure it out for them.

00:41:37.996 --> 00:41:38.967
Nobody's doing that.

00:41:39.737 --> 00:41:44.277
No one is hired to do a job and they're going to come and systemize your business for you.

00:41:44.516 --> 00:41:45.876
Cause they're just really nice people.

00:41:47.106 --> 00:41:51.166
They don't want, they want to, they want to take their competency, drop them in.

00:41:51.177 --> 00:41:52.067
They want to run with it.

00:41:52.077 --> 00:41:53.117
They want to do it well.

00:41:53.126 --> 00:41:54.027
That's what they do.

00:41:54.317 --> 00:41:55.887
They can't build your business.

00:41:56.456 --> 00:41:57.177
Otherwise.

00:41:57.541 --> 00:41:59.442
They'd start a business and build a business.

00:42:00.021 --> 00:42:05.911
So what we need to do is come and build an adequate lane that's fully systemized and I show them how.

00:42:06.181 --> 00:42:07.371
Here's the resources.

00:42:07.382 --> 00:42:08.461
Here's who you talk to.

00:42:08.702 --> 00:42:10.972
Here's the 30, 60, 90 day goals.

00:42:11.291 --> 00:42:11.592
Okay.

00:42:11.592 --> 00:42:13.601
When you get stuck, you're going to talk to this person.

00:42:13.952 --> 00:42:14.782
They're going to help you.

00:42:14.782 --> 00:42:16.222
You're not going to the owner, right?

00:42:16.512 --> 00:42:20.882
And then when you complete this, you're going to get this bonus.

00:42:21.862 --> 00:42:26.181
I know you're paying you 60, 000 a year now, but you're not doing this for the same salary.

00:42:26.972 --> 00:42:32.452
You are highly incentivized to make this happen because as an owner, think of what that's actually worth to you.

00:42:34.121 --> 00:42:37.132
I mean, you can give them a few grand and come out way ahead.

00:42:37.411 --> 00:42:37.811
Mm hmm.

00:42:38.021 --> 00:42:40.411
Hey, there's a 3, 000 bonus for you at the end of this.

00:42:40.891 --> 00:42:42.152
That could be done in two months.

00:42:42.541 --> 00:42:43.742
Most people are going to jump with that.

00:42:44.521 --> 00:42:45.811
And then here's the other benefit.

00:42:46.061 --> 00:42:47.152
Now they have buy in.

00:42:47.161 --> 00:42:48.782
They actually created the system.

00:42:49.541 --> 00:42:52.751
They learned how to be a systems thinker, right?

00:42:52.751 --> 00:42:57.692
You, I showed them how, and we have process and I show them how to fit all this stuff in there and how to do this.

00:42:57.692 --> 00:43:00.101
Now, everything they see, they see it differently.

00:43:00.867 --> 00:43:05.106
Now they continue to improve the process, continue to improve the system.

00:43:05.137 --> 00:43:06.516
'cause they know what it is.

00:43:06.967 --> 00:43:10.396
It's just awareness and they got rewarded for it, you know?

00:43:10.396 --> 00:43:13.036
So, and you go to the next line and the next line and the next line.

00:43:13.036 --> 00:43:14.237
You work your way through all that stuff.

00:43:14.507 --> 00:43:17.266
So they know all the, whats all the job functions they do.

00:43:17.507 --> 00:43:19.067
They know how to do it all.

00:43:19.547 --> 00:43:21.586
And we build out the training for the.

00:43:22.476 --> 00:43:23.827
So there's three columns.

00:43:24.047 --> 00:43:28.907
So someone new comes in because systems, you put people in systems, not systems around people.

00:43:29.547 --> 00:43:41.677
So when Jane quits or has to leave for maternity leave or a four week vacation, or just never comes back from lunch, you put the next person in there up to speed in five to seven days.

00:43:42.056 --> 00:43:44.056
100 percent running because everything is there for him.

00:43:44.556 --> 00:43:44.856
Right.

00:43:44.896 --> 00:43:48.237
But again, as an owner, you don't have the bandwidth to go make all that happen.

00:43:48.617 --> 00:43:51.387
So you need those outside eyes and that outside assistance.

00:43:51.746 --> 00:43:52.806
That's how you free yourself.

00:43:53.967 --> 00:43:55.847
Because now the business doesn't really need you.

00:43:55.847 --> 00:43:58.407
They're not popping into your office asking you questions anymore.

00:43:59.257 --> 00:44:00.027
And that's our goal.

00:44:00.856 --> 00:44:13.047
So do you, you have your own system that you create for folks or do you, do you take one that they're working with and just hold them accountable or, or, yeah, I mean, every company is going to have a different software package.

00:44:13.047 --> 00:44:14.217
They're going to have builders trend.

00:44:14.217 --> 00:44:19.786
They're going to have job Nimbus, or they're going to have QuickBooks, or they're going to have some other accounting software.

00:44:19.786 --> 00:44:20.907
I'm not doing all that.

00:44:21.291 --> 00:44:21.751
Right.

00:44:21.862 --> 00:44:22.481
Here it is.

00:44:22.492 --> 00:44:23.251
How does this fit?

00:44:23.442 --> 00:44:24.632
What I do do.

00:44:25.041 --> 00:44:27.302
Well, I'm talking about like an operating system, right?

00:44:27.302 --> 00:44:28.822
That's essentially what you're putting in, right?

00:44:28.831 --> 00:44:30.211
Kind of like EOS or.

00:44:30.262 --> 00:44:30.681
Yeah.

00:44:30.681 --> 00:44:31.492
Some of these folks are.

00:44:31.572 --> 00:44:32.452
Maybe I should name it.

00:44:32.452 --> 00:44:33.782
Then make him get certified.

00:44:34.342 --> 00:44:35.481
And I can make a ton of money.

00:44:36.351 --> 00:44:37.311
My ideas.

00:44:37.612 --> 00:44:38.692
So it is your own?

00:44:38.692 --> 00:44:41.291
or do you, you know, just, are you implementing?

00:44:41.311 --> 00:44:41.891
No, It's mine.

00:44:41.891 --> 00:44:43.452
I just go in and what do you need?

00:44:43.492 --> 00:44:43.652
I just.

00:44:43.692 --> 00:44:46.202
And you customize it for that company that wants it.

00:44:46.202 --> 00:44:46.512
Yeah.

00:44:46.512 --> 00:44:46.672
Got it.

00:44:46.672 --> 00:44:46.702
Okay.

00:44:46.751 --> 00:44:49.871
You know, there's a method to recording all that stuff too, right?

00:44:49.871 --> 00:44:51.231
It's just, yeah.

00:44:51.231 --> 00:44:51.952
How do you save it?

00:44:51.952 --> 00:44:52.512
Where do you store it?

00:44:52.521 --> 00:44:53.751
How do people access it?

00:44:54.092 --> 00:44:55.052
What does that look like?

00:44:55.061 --> 00:45:09.891
You know, today it's not get the big three ring binder, three inch, three ring binder, and you're looking up do payables, you know, on pages 173, there's a different system now, you know, we're just not doing an old book, So, it's amazing when you watch it happen.

00:45:10.612 --> 00:45:14.172
everyone calms down because everything's a mystery.

00:45:14.882 --> 00:45:16.231
Every day is a mystery.

00:45:16.681 --> 00:45:18.021
Imagine coming in every day.

00:45:18.021 --> 00:45:21.711
You don't know who's going to slap you in the head and from what direction.

00:45:22.572 --> 00:45:24.161
And that's most businesses.

00:45:24.581 --> 00:45:24.891
Yeah.

00:45:25.211 --> 00:45:26.871
You know, we got to get this done right away.

00:45:26.871 --> 00:45:27.291
We got to do that.

00:45:27.632 --> 00:45:29.952
And it's, no one wants to stay there for that.

00:45:30.672 --> 00:45:31.681
that's just chaos.

00:45:32.322 --> 00:45:40.302
once you create the lanes, the system, everyone's just, they come and they can just come and be great, you know, and it's, it's, it's really cool to see.

00:45:40.961 --> 00:45:44.061
You know, I got to commend you cause I think it was Gina Wickman.

00:45:44.061 --> 00:45:48.112
I was trying to look at my bookshelf and see if I, I think it was, he wrote a book traction.

00:45:48.141 --> 00:45:51.552
I'm sure you heard it before, in rocket fuel, I believe.

00:45:51.891 --> 00:45:56.331
And he talks about this and how there's two really in every business, there's two people.

00:45:56.552 --> 00:45:59.731
Who make everything happen is the visionary, usually the founder, right?

00:45:59.731 --> 00:46:01.351
And is the implementer, right?

00:46:01.351 --> 00:46:02.851
And the implementer is that person.

00:46:03.231 --> 00:46:11.342
And when we go back to your story in 0809, you talked about how you failed because you were the visionary, but you weren't the implementer.

00:46:11.342 --> 00:46:17.106
And when you did that self reflection, You realize that that was why you failed, you know, it's great.

00:46:17.407 --> 00:46:34.117
How did, I'm curious how you went about, as, you know, as a fellow visionary who is still struggling to work on implementation, how did you make that transition, like to be able to start not just having your own systems, but, you know, to be able to do that for others?

00:46:34.766 --> 00:46:38.597
You know, what, what I didn't realize that first 20 years.

00:46:38.646 --> 00:46:44.597
And when I started looking back and I saw what I missed, what I wasn't doing, I do like to solve problems.

00:46:45.016 --> 00:46:47.347
I'm at what they call an activator, right?

00:46:47.347 --> 00:46:48.706
Like I get things done.

00:46:49.436 --> 00:46:50.067
You have an idea.

00:46:50.067 --> 00:46:50.277
Poop.

00:46:50.327 --> 00:46:50.737
It's done.

00:46:50.786 --> 00:46:51.186
It's finished.

00:46:51.567 --> 00:46:52.487
Like I get into it.

00:46:52.487 --> 00:46:52.686
Right.

00:46:52.686 --> 00:46:58.702
So I started to go, okay, What might've been a weakness then, I actually can see systems.

00:46:58.961 --> 00:46:59.311
Yeah.

00:46:59.501 --> 00:47:02.391
I can see how to make this, how to build this and how this should work.

00:47:02.411 --> 00:47:04.711
And I, so I go, well, let's use that.

00:47:04.882 --> 00:47:08.612
And so I started doing that and all of a sudden I'm the implementer.

00:47:09.152 --> 00:47:09.501
Yeah.

00:47:09.802 --> 00:47:11.601
I'm able to do that and walk people through it.

00:47:11.601 --> 00:47:16.442
You know, now obviously I know I need to hold them accountable to do it, but I can demonstrate.

00:47:17.492 --> 00:47:18.371
I don't just tell.

00:47:18.842 --> 00:47:19.211
Yeah.

00:47:19.762 --> 00:47:23.402
I show, we do this, then you do it with me, then I watch you do it, then I'm out.

00:47:24.336 --> 00:47:24.556
Right.

00:47:24.567 --> 00:47:25.496
That's my process.

00:47:25.657 --> 00:47:25.976
Yeah.

00:47:26.317 --> 00:47:27.197
Here's how you do it.

00:47:27.467 --> 00:47:28.797
Now do it with me side by side.

00:47:29.117 --> 00:47:29.907
Now you do it.

00:47:30.157 --> 00:47:30.637
You got it.

00:47:30.637 --> 00:47:31.217
I'll see you later.

00:47:31.896 --> 00:47:32.266
Right now.

00:47:32.266 --> 00:47:33.876
I can leave with confidence, right?

00:47:33.876 --> 00:47:34.527
That's what it is.

00:47:34.916 --> 00:47:35.226
Yeah.

00:47:35.277 --> 00:47:35.597
Right.

00:47:35.806 --> 00:47:40.067
So I think, I think it just by necessity, I became that person.

00:47:40.637 --> 00:47:48.617
And you actually started doing it because I'm the same way, but then when it actually comes down to actually implementing these things, I struggle with it, right?

00:47:48.637 --> 00:47:50.077
That's where I get hung up.

00:47:50.077 --> 00:47:52.067
Well, I'm not, I'm not sitting around being an accountant.

00:47:52.646 --> 00:47:52.956
Sure.

00:47:52.987 --> 00:47:53.306
Sure.

00:47:53.367 --> 00:47:55.447
Like you don't want me doing numbers for anybody.

00:47:55.547 --> 00:47:55.847
Yeah.

00:47:56.077 --> 00:47:56.396
Okay.

00:47:56.427 --> 00:47:57.777
So I, know, I can barely count.

00:47:57.817 --> 00:47:58.226
I hear you.

00:47:58.226 --> 00:47:58.507
Yeah.

00:47:59.556 --> 00:48:00.916
Fortunately, I still have 10 fingers.

00:48:00.916 --> 00:48:01.606
I can get to 10.

00:48:01.797 --> 00:48:04.936
but I just know I find the person to do it.

00:48:05.226 --> 00:48:07.806
I know how to do it, but I'm not, I'm not here to do it.

00:48:08.407 --> 00:48:09.907
That'll drain the life out of me.

00:48:10.157 --> 00:48:10.516
Yeah.

00:48:10.967 --> 00:48:15.947
I'll build a system and leave and I'll build the next thing and I'll leave.

00:48:16.536 --> 00:48:20.126
I'm not building this so I can have an easy life and run my new system for 10 years.

00:48:20.586 --> 00:48:20.797
Yeah.

00:48:20.827 --> 00:48:21.427
I'm not into that.

00:48:21.427 --> 00:48:24.056
I'm gonna do it for you so you can have someone do it.

00:48:24.086 --> 00:48:28.887
And then I'm off to the next one because the challenge in building is what gets me.

00:48:29.467 --> 00:48:30.306
Well, Richard.

00:48:31.882 --> 00:48:32.552
That's been great.

00:48:32.561 --> 00:48:33.561
Thanks for sharing that.

00:48:33.561 --> 00:48:37.692
I think we're at about that point where we get into our world famous Wayfinder 4.

00:48:38.132 --> 00:48:38.922
So, are you ready?

00:48:39.472 --> 00:48:40.152
Ooh, yes.

00:48:40.172 --> 00:48:41.702
Hold on, let me correct my neck.

00:48:41.902 --> 00:48:42.422
Yeah, I'm good.

00:48:42.552 --> 00:48:42.992
I'm good.

00:48:43.302 --> 00:48:44.262
I'm ready for the punches.

00:48:44.592 --> 00:48:45.581
All right, here they come.

00:48:45.742 --> 00:48:46.992
So, give us a hack.

00:48:47.411 --> 00:48:50.351
This is something you use every day to kind of cheat life with.

00:48:50.976 --> 00:48:54.677
Could be an app or a routine or whatever.

00:48:54.757 --> 00:49:01.376
It is functional mushroom coffee, specifically layered superfoods.

00:49:01.536 --> 00:49:02.686
It's the dark roast.

00:49:02.686 --> 00:49:09.356
It's a Peruvian high altitude dark roast coffee with chaga, lion's mane, mataki, cordyceps.

00:49:10.166 --> 00:49:11.146
It'll change your life.

00:49:11.376 --> 00:49:11.967
It's unbelievable.

00:49:12.347 --> 00:49:12.686
Okay.

00:49:12.686 --> 00:49:13.996
I have two of those every morning.

00:49:14.746 --> 00:49:16.396
You know, my hack is my morning routine.

00:49:16.436 --> 00:49:17.086
That's okay.

00:49:17.427 --> 00:49:19.237
We are defined by our rituals, right?

00:49:19.286 --> 00:49:19.677
Yes.

00:49:19.677 --> 00:49:19.726
Okay.

00:49:20.411 --> 00:49:21.092
Get up at 4 a.

00:49:21.092 --> 00:49:21.382
m.

00:49:22.452 --> 00:49:25.021
Okay, cleaned up 32 ounces of water.

00:49:26.112 --> 00:49:29.211
Two of the mushroom coffees, about 20 ounces, two 10 ounce cups of that.

00:49:29.592 --> 00:49:31.541
I do 70 ounces total by 7 a.

00:49:31.592 --> 00:49:32.871
I spend time in my Bible.

00:49:33.032 --> 00:49:34.862
I do 15 minute begin study.

00:49:35.041 --> 00:49:36.722
So I do about an hour of study there.

00:49:36.871 --> 00:49:37.442
5.

00:49:37.442 --> 00:49:38.302
30 am off to the gym.

00:49:39.012 --> 00:49:42.041
Hard one hour intense workout on the bags and all my other stuff.

00:49:42.612 --> 00:49:44.371
Again, finish my 70 ounces by then.

00:49:44.371 --> 00:49:45.411
That's my morning routine.

00:49:46.157 --> 00:49:49.237
I also put performance mushrooms in the performance mushroom coffee.

00:49:49.766 --> 00:50:01.117
So I get an extra scoop of each cause they have a separate thing from performance mushrooms, but for the brain joints, just being cognitive performance, it's unsurpassed.

00:50:01.206 --> 00:50:01.947
That's all I can say.

00:50:02.297 --> 00:50:06.617
Well, you know, you're not, I've, I've been hearing more and more about this, but I haven't tried it.

00:50:06.617 --> 00:50:09.297
What, what, is there a brand or something I should look for?

00:50:09.297 --> 00:50:11.027
Or cause it, can I pick it up at the grocery store?

00:50:11.027 --> 00:50:12.067
What, what's the deal?

00:50:12.067 --> 00:50:25.637
Layered superfoods, L A I R D superfoods, they have a ton of stuff, but the coffee and cause Laird Hamilton, he's a big wave surfer guy, He doesn't tolerate bad coffee, nor do I, nor do I.

00:50:26.036 --> 00:50:26.277
Yeah.

00:50:26.277 --> 00:50:27.007
I'm Colombian.

00:50:27.007 --> 00:50:27.766
So we, yeah.

00:50:27.766 --> 00:50:28.106
Okay.

00:50:28.277 --> 00:50:28.447
Yeah.

00:50:28.447 --> 00:50:29.876
Well, you'll, you will love this.

00:50:30.226 --> 00:50:33.746
Get the dark roast, get the dark roast called Perform.

00:50:34.056 --> 00:50:34.416
Okay.

00:50:34.896 --> 00:50:35.496
Drink it black.

00:50:35.786 --> 00:50:36.077
Yep.

00:50:36.186 --> 00:50:36.496
Yep.

00:50:36.496 --> 00:50:36.677
Yep.

00:50:37.197 --> 00:50:39.996
And if you do do cream, they have super adaptogen creamers.

00:50:40.606 --> 00:50:40.936
Okay.

00:50:40.967 --> 00:50:42.177
Loaded with functional mushrooms.

00:50:42.177 --> 00:50:43.306
They have flavors, all that stuff.

00:50:43.597 --> 00:50:45.641
I do my coffee like, Real men do.

00:50:45.641 --> 00:50:46.302
I drink it black.

00:50:46.431 --> 00:50:46.942
I'm there.

00:50:47.211 --> 00:50:47.632
You know.

00:50:47.952 --> 00:50:48.271
All right.

00:50:48.271 --> 00:50:48.452
Good.

00:50:48.492 --> 00:50:51.911
I feel a little bit more manly now because I drink it the same way.

00:50:52.322 --> 00:50:55.681
You know, you being next to a Marine, it can make me feel a little intimidated.

00:50:56.181 --> 00:50:56.521
That's right.

00:50:56.632 --> 00:50:57.862
At least I can hang with your coffee.

00:50:57.911 --> 00:50:58.262
Excellent.

00:50:58.302 --> 00:50:58.891
Thank you for that.

00:50:58.911 --> 00:50:59.751
How about a favorite?

00:51:00.512 --> 00:51:01.081
Favorite what?

00:51:02.271 --> 00:51:02.931
You tell me.

00:51:02.992 --> 00:51:04.802
Book, show, movie.

00:51:04.922 --> 00:51:05.911
Oh wow.

00:51:06.141 --> 00:51:07.541
Hobby, whatever.

00:51:08.842 --> 00:51:09.851
So many things.

00:51:10.532 --> 00:51:10.952
Just one.

00:51:11.641 --> 00:51:12.532
Just one.

00:51:12.952 --> 00:51:13.931
I like to shoot.

00:51:14.722 --> 00:51:15.101
Okay.

00:51:15.431 --> 00:51:17.981
Clay, I like no targets.

00:51:18.211 --> 00:51:18.552
Okay.

00:51:18.771 --> 00:51:23.532
You know, targets and moving targets and human silhouettes and things.

00:51:23.661 --> 00:51:27.952
I like to, yeah, I do a little security like for the church.

00:51:27.952 --> 00:51:30.501
I'm the head of our security there.

00:51:30.532 --> 00:51:33.112
How about a piece of advice for your younger self?

00:51:34.681 --> 00:51:35.942
Ask for help.

00:51:37.061 --> 00:51:37.871
Oh, beautiful.

00:51:39.751 --> 00:51:42.552
Because I didn't ever ask for help.

00:51:43.891 --> 00:51:45.032
No, that's a great one.

00:51:45.911 --> 00:52:06.041
So, and you know, I still struggle with this sometimes because I, I think I've I've gotten, I'm one of those guys who I, I think I can do anything really well, really quickly, and then I guess I get frustrated when others don't, and so then I give up and I need, I've been catching myself intentionally now, like don't, and it's only taken me 48 years to recognize that.

00:52:06.911 --> 00:52:09.931
And midway I'll be like, please help me, even though I know I can bang it out.

00:52:10.271 --> 00:52:12.561
I had clients who literally were billionaires.

00:52:12.936 --> 00:52:15.527
giving me advice and I wouldn't take it because what do they know?

00:52:15.806 --> 00:52:21.496
I'm some goof building water features they own professional sports teams and all the other stuff, You don't build water features.

00:52:21.617 --> 00:52:22.996
the arrogance.

00:52:23.286 --> 00:52:27.961
Of youth is pride that goes back to the way I tell my younger self.

00:52:28.552 --> 00:52:29.112
You need help.

00:52:29.442 --> 00:52:35.172
Just ask for it and compress 10 years of costing mistakes, bad decisions and a whole bunch of other stuff.

00:52:35.431 --> 00:52:36.521
Complete business failure.

00:52:36.561 --> 00:52:38.461
if you just listen, humble yourself.

00:52:39.632 --> 00:52:40.831
You know what's funny?

00:52:41.041 --> 00:52:52.032
for a long time I would hear and see, people of extreme wealth who, you know, there was something very basic that we did, like take out the trash, right?

00:52:52.132 --> 00:52:55.061
and I'd be like, Oh, they don't even know how to take out the trash.

00:52:55.112 --> 00:52:56.641
And I look down upon that.

00:52:56.692 --> 00:52:59.541
And think like, Oh, They're that wealthy and don't even know how to take out the trash.

00:53:00.012 --> 00:53:05.422
And it, only took me 48 years to realize, maybe they're that wealthy because they don't know how to take out the trash.

00:53:05.422 --> 00:53:09.561
Because they leave that to the pros, like, stay in your area.

00:53:09.851 --> 00:53:10.661
I think about this way.

00:53:11.081 --> 00:53:12.291
So cut the grass.

00:53:12.521 --> 00:53:12.742
Yeah.

00:53:12.742 --> 00:53:13.021
Okay.

00:53:13.422 --> 00:53:15.871
It's an hour and a half, hour and a half to cut the grass.

00:53:17.231 --> 00:53:19.561
Okay, what am I worth per hour?

00:53:19.731 --> 00:53:21.831
Yeah, that's a that's a good example, right?

00:53:21.831 --> 00:53:23.811
I mean, you just got to go is and take him to trash.

00:53:23.811 --> 00:53:24.282
Same thing.

00:53:24.621 --> 00:53:25.702
I know I'm a mentor.

00:53:26.711 --> 00:53:31.112
So we'll give us house and he's like, he said, my clock isn't working and stop.

00:53:31.152 --> 00:53:33.891
He goes, Well, yeah, changing the batteries isn't in my 5%.

00:53:36.512 --> 00:53:36.871
I don't change batteries.

00:53:36.871 --> 00:53:39.231
And he says, someone will get it.

00:53:39.242 --> 00:53:39.911
He's not gonna.

00:53:40.371 --> 00:53:44.271
Yeah, I mean, there's a man who was focused and he's absolutely successful, right?

00:53:44.641 --> 00:53:48.961
And you just look at that go get simple, but that's mindset.

00:53:49.302 --> 00:53:51.672
Yeah, that's what you become, right?

00:53:51.672 --> 00:53:55.902
When you're like, yeah, just like the garbage, you know, so it's important.

00:53:55.911 --> 00:53:57.742
You gotta, you gotta quantify things.

00:53:57.742 --> 00:54:06.942
I mean, some people like to cut the grass because no one talks to you and it's a good time and you can just escape and that's all good too, From a leadership, run the company, run the family.

00:54:07.442 --> 00:54:08.222
That's an hour and a half.

00:54:08.222 --> 00:54:08.931
You never get back.

00:54:09.572 --> 00:54:10.402
Last one.

00:54:10.831 --> 00:54:11.722
Your choice.

00:54:12.942 --> 00:54:16.572
Talk about a limiting belief or a big opportunity.

00:54:17.572 --> 00:54:18.681
Limiting belief.

00:54:18.942 --> 00:54:22.061
I'm going to go with, you're not enough.

00:54:23.081 --> 00:54:24.445
That's a limiting belief for people.

00:54:24.445 --> 00:54:26.018
They think they're not enough.

00:54:26.018 --> 00:54:27.452
They don't have it.

00:54:27.472 --> 00:54:29.791
We talked a little bit about imposter syndrome stuff, right?

00:54:30.192 --> 00:54:32.442
People have this belief that they're not enough.

00:54:33.016 --> 00:54:33.896
They're not good enough.

00:54:33.916 --> 00:54:35.456
They can't be like that guy.

00:54:35.726 --> 00:54:36.967
I can't ever do that.

00:54:37.077 --> 00:54:44.367
you are made for a time such as this Okay, you're here for a purpose You don't have the limits there.

00:54:44.376 --> 00:54:54.896
You are enough You have to be confident in yourself enough to know you can take on any challenge There is failure, there's mistakes, there's setbacks, but you have to go forward.

00:54:55.157 --> 00:54:56.056
You have it in you.

00:54:56.867 --> 00:55:03.536
I've pulled so much out of people, whether it's physical training, combat training, business training.

00:55:03.536 --> 00:55:06.646
I mean, I pull a lot of people that they never thought they could do that.

00:55:07.086 --> 00:55:11.186
They're on the brink of quitting their business because it scales for anything.

00:55:11.186 --> 00:55:18.246
I turned to them and now they're three and four and five times what they were because someone just came along and said, dude, you can do this.

00:55:19.286 --> 00:55:20.007
Just let me help you.

00:55:20.797 --> 00:55:21.726
And I'll pull it out of you.

00:55:23.211 --> 00:55:24.742
Well, Richard, this has been a real treat.

00:55:24.751 --> 00:55:27.092
Thank you so much for sharing all your wisdom with us.

00:55:27.512 --> 00:55:30.911
love to know if our listeners want to know more about you, how can they find you?

00:55:32.282 --> 00:55:33.592
Sharpen the spear coaching.

00:55:33.911 --> 00:55:38.512
com and let's do this Louis, since I really had a good time.

00:55:38.992 --> 00:55:39.322
Thank you.

00:55:39.641 --> 00:55:44.552
And I didn't, I don't say this in every podcast, but let's, let's give your listeners a gift.

00:55:45.282 --> 00:55:45.661
Okay.

00:55:45.751 --> 00:55:46.132
Okay.

00:55:46.851 --> 00:55:48.911
So I've got escaped you on a prison, right?

00:55:48.911 --> 00:55:49.612
That's my book.

00:55:49.702 --> 00:55:50.461
Best selling book.

00:55:52.981 --> 00:55:54.132
If you go to SherpaSpiritCoaching.

00:55:54.302 --> 00:55:54.501
com.

00:55:55.396 --> 00:55:58.106
And you go to my contact page and you send me a simple one sentence email.

00:55:59.246 --> 00:56:05.007
Hey, Sully and the Wayfinders show, love to get the free copy of the audio version of your book.

00:56:05.567 --> 00:56:06.266
And I'll send it to you.

00:56:08.556 --> 00:56:08.987
Okay.

00:56:09.266 --> 00:56:11.376
Well, you're going to get at least one of those very soon.

00:56:11.376 --> 00:56:12.416
I just want people to hear it.

00:56:12.416 --> 00:56:13.817
Now you do have to listen to me.

00:56:14.152 --> 00:56:15.411
Read for two and a half hours.

00:56:15.411 --> 00:56:21.081
So, oh, man, you know, pick your poison, pick your poison, you know, it's good.

00:56:21.262 --> 00:56:22.181
No, it's all good.

00:56:22.291 --> 00:56:24.382
I not only have a face for radio.

00:56:24.411 --> 00:56:25.561
I've got a voice too.

00:56:28.302 --> 00:56:29.572
And they're both great.

00:56:30.092 --> 00:56:32.251
So, Richard, thank you again for being on the show.

00:56:34.262 --> 00:56:34.472
Louie.

00:56:34.472 --> 00:56:35.061
Thanks for having me, man.

00:56:35.061 --> 00:56:35.711
This was awesome.

00:56:36.271 --> 00:56:37.251
Yeah, it really was.

00:56:42.757 --> 00:56:44.516
We hope you've enjoyed The Wayfinder Show.

00:56:44.666 --> 00:56:48.887
If you got value from this episode, please take a few seconds to leave us a 5 star rating and review.

00:56:49.177 --> 00:56:53.427
This will allow us to help more people find their way to live more authentic and exciting lives.

00:56:54.086 --> 00:56:55.387
We'll catch you on the next episode.