#87: The Power of the Published - Everett O'Keefe

Summary

In this episode Luis interviews best selling author and founder of Ignite Press Everett O'Keefe. Everett discusses the book publishing industry and how it can benefit businesses. He explains the concept of hybrid publishing, which combines the best aspects of traditional and self-publishing. Everett emphasizes the importance of using a book as a tool for marketing and establishing expertise. He shares a hack for writing a book using the FAQ and SAQ model, where authors answer frequently asked questions and should-have-asked questions. Everett also discusses the power of a book's title and cover in attracting readers and establishing credibility.

Takeaways

• Hybrid publishing combines the benefits of traditional and self-publishing, allowing authors to retain ownership and control while receiving support throughout the publishing process.
• Writing a book can be a powerful tool for marketing and establishing expertise in a specific field.
• The FAQ and SAQ model is a helpful framework for writing a book, where authors answer frequently asked questions and should-have-asked questions.
• The title and cover of a book are crucial in attracting readers and establishing credibility.
• Anthology books offer a unique opportunity for thought leaders to collaborate and showcase their expertise while providing aspiring authors with a more accessible entry into publishing.

The World Famous Wayfinder 4

• Hack: Microsoft C0-Pilot
• Favorite: Lord of the Rings books
• Advice for younger self: Join and be engaged in mastermind groups, preferably paid membership mastermind groups
• What’s the biggest opportunity you’re either chasing or exist in the world today: Anthology book writing and publishing to reduce the cost and effort it takes to write and publish a book by spreading the burden across several authors to write a single book.

Get your free copy of Everett’s The Power of the Published here: www.mypodcastperk.com

Connect with Everett at www.ignitepress.us

The Wayfinder Show host Information:

Luis Hernandez: Facebook, Instagram, LinkedIn, Twitter

Luis' Email: lhernandez@pioneergrouprealty.com

Todd Concienne:Facebook, LinkedIn

Todd’s Email: toddconcienne@gmail.com

We want to give a huge shout out to our friend, Jast Collum at 756 Productions, for creating our intro and outro music. This guy is a beast.

Please support this podcast by checking out our show sponsors:

Pioneer Group Realty - Real Estate Brokers and Advisors in Colorado - 720-445-5857 - 1325 S Colorado Blvd, Suite B-601, Denver, CO 80246

Ace Handyman Services - Franchise of professional handyman and other home services. If you are interested in Ace Hardware’s Home Services, connect with Todd at toddconcienne@gmail.com

Bulldog Storage for all your storage and moving equipment needs